Speaker profile last updated by AAE Talent Team on 03/22/2024.
Revenue is the lifeblood of any business, but often early stage marketing teams spend their time trying to do everything leading to subpar results and burnout. Attendees will learn a proven process, built on the philosophy of addition by subtraction, that can be easily implemented to create predictable and sustainable growth.
1) Channel Mix: How to identify the right channels for short-term immediate pipeline creation and long-term pipeline expansion
2) Go-To-Market Motion: How to build the right type of Go-To-Market Motion for your Business
3) Experimentation: Learn the process I use for experimentation and budget reallocation to create a predictable and scalable pipeline
MasterClass seems ubiquitous now, but like any startup, their success was not guaranteed. Their industry partner from the beginning teaches you the secrets to their success and, more importantly, how they overcame the substantial obstacles in their way.
1) Hiring • Learn how MasterClass created a world-class tech team of blended outsourced and in-house technologists, to combat a tight hiring market in Silicon Valley
2) Marketing • We dissect their famous marketing campaigns, and how their contrarian approach to alternative education marketing helped them stand out from the crowd
3) Technology • The underpinning to any successful startup • how seamless UX and tech platforms were critical to MasterClass' premium offering.
Why Side Hustles are a Company’s Key to Marketing
1) Employees have strong industry experience which readily translates into easy-to-start entrepreneurial endeavors that can educate prospective buyers.
2) Companies should encourage these entrepreneurial endeavors which allow employees to build their own assets that also act as company marketing.
3) Employee side hustles build trust & can be more transparent than brands • giving the brands they represent an edge in today's trust-based economy.
Rejection of Growth Hacking and Failed Accountability of the Past. Sweet spot is Agencies to Mid-Market Companies.
Takeaways 5 Step Process - 1) Company story must be clearly articulated. 2) External Communication in the language of the customer. 3) Internal Communication must drive the creation of employee advocates. 4) Consumers trust people quicker than they trust companies so lead with humans first in communication. 5) Experiment with new technologies but only lean into them if your organization seeks to master them.
Patrick Ward is a keynote speaker and industry expert who speaks on a wide range of topics such as Zero to $18 Million in A Year: Growing Pipeline from Scratch, 2 Billion in Valuation: A MasterClass Story, Why Side Hustles are a Company’s Key to Marketing and The ‘Marketing Transformation Mindset’. The estimated speaking fee range to book Patrick Ward for your event is $10,000 - $20,000. Patrick Ward generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Carlos Jiménez, Dan Gingiss, Jason J. Sosa, Amy Jo Martin and Alexandra Wilkis Wilson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Patrick Ward for an upcoming live or virtual event.
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