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Shelley Spector

Founder/Director of The Museum of Public Relations

Shelley Spector
Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
Live Event: $5,000 - $10,000
Virtual Event: $5,000 - $10,000
More Fee Info
Categories Categories:
Categories Categories:
Communication, Corporate Strategy, Diversity & Inclusion, Female Leadership, Influential Women, Marketing, Strategic Leadership, Women
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Shelley Spector Biography

Shelley J. Spector, founder/director of the Museum of Public Relations, has consistently been cited as one of the "most innovative" PR professionals in the U.S. With nearly 40 years experience, she has also edited four books, is an adjunct professor, and an internationally known speaker on the influence of PR on history.

She was a disciple of Edward Bernays, the "father" of the PR field, and double nephew of Sigmund Freud.

She founded the non profit Museum of Public Relations in 1997 as the world's first and only museum for the field. The Museum's collection of 5k artifacts spans more than 200 years. Its events, such as Black PR History, is intended to attract more diverse students into the field.

In 1991, she founded and still runs a corporate PR agency, working for such companies as AT&T, HP, Phillips, Bank of America, and other brands. Her agency has won more than 45 campaign awards.

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Speaker profile last updated by AAE Talent Team on 02/06/2024.

Shelley Spector Speaking Topics

  • Using Public Relations for the Public Good: activating positive change through communications

    Have you ever dreamed of changing the world? Or even just one part of it...whether your workplace, your industry, or your favorite cause? By learning a few basic communications concepts, you and your company can begin the journey of creating positive change.

    Attendee Results:

    • To understand Freud's concepts about "crowd psychology" and how to manage it
    • To recognize the power of making news and using it to affect public opinion
    • To use history's social movements as lessons for today

    Throughout history, nearly every social movement has been launched with the same three things: conviction, community and persuasive communications. Whether it's Frederick Douglass' North Star newspaper; Alice Paul's interview in the Suffragist; or Betty Friedan's earth-shattering Feminine Mystique, all these communications managed to spark a social movement and fire up thousands. You can look even further back to examine the impact of Thomas Paine's Common Sense; or reports from the Gold Rush; or the turn-of-the century movement to join labor unions.

    While these are all distinct milestones in US history, they were all successful because of a profound communications strategy designed especially for the public good. Interestingly, these campaigns used the same public relations strategies that professionals use today-• without the technology, of course.

Shelley Spector Videos

  • PR’s Top Pros Talk...Women Leaders - Shelley Spector
    PR’s Top Pros Talk...Women Leaders - Shelley Spector
    Shelley Spector, Founder of Spector Associates and The Museum of Public Relations, shares stories of extraordinary PR women who changed history. She...
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Shelley Spector Books

  • Public Relations for the Public Good: How PR has shaped America's Social Movements (Public Relations Collection)
    Public Relations for the Public Good: How PR has shaped America's Social Movements (Public Relations Collection)

FAQs on booking Shelley Spector

  • How do I book Shelley Spector to speak at my event?

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  • What are the speaker fees for Shelley Spector

    Speaking fees for Shelley Spector, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Shelley Spector are for live events and for virtual events. For the most current speaking fee to hire Shelley Spector, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Shelley Spector speak about?

    Shelley Spector is a keynote speaker and industry expert whose speaking topics include Communication, Corporate Strategy, Diversity & Inclusion, Female Leadership, Influential Women, Marketing, Strategic Leadership, Women.

  • Where does Shelley Spector travel from?

    Shelley Spector generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Shelley Spector for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Shelley Spector for your next private or corporate function.

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Shelley Spector is a keynote speaker and industry expert who speaks on a wide range of topics such as. The estimated speaking fee range to book Shelley Spector for your event is $5,000 - $10,000. Shelley Spector generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Leigh Woisard, Tesa Aragones, Allyson Kapin, Courtney Thomas and Ema Dantas. Contact All American Speakers for ratings, reviews, videos and information on scheduling Shelley Spector for an upcoming live or virtual event.

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