Ashley Fell

Ashley Fell Speaking Topics

• Leadership

  Work Wellbeing: Leading thriving teams in rapidly changing times

  Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate. Based on her book Work Wellbeing: Leading thriving teams in rapidly changing times, in this session Ashley will provide a practical, data-driven and engaging guide to work wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s a non-negotiable for the future and how to achieve it.

  Recruiting, retaining & training the new generations at work

  The future is shaped not just by the technological changes but also the sociological changes. It is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. This session will outline the new demographics and the social trends which have shaped Gen Y and Gen Z and will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. Ashley will highlight the implications of this for effective employer branding, attraction and retention strategies, workplace communications and leadership styles.

• Generational Change

  Gen Z and Alpha defined: The 5 key factors of this global generation

  There are 4.6 million reasons to engage Generation Z and Generation Alpha, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st Century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social. Their lives are post-lifestage, their learning is post-linear and their careers post-structural. In this session Ashley will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.

  The millennial workforce; Creating culture, purpose and impact

  Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session Ashley will give an overview of creating an engaging culture for a multigenerational workforce, ways to create a culture of wellbeing in the workplace and how to attract and retain top talent.

Future Trends

The new world of work: Understanding the emerging workforce, adapting to the new workplace

Over the last couple of years the world of work has undergone a massive transformation. From COVID-19 to remote working, portfolio careers and the growth of the start-up culture • how, where and when we work has significantly changed. This session looks at how to recruit, retain and lead top talent, how to create an engaging workplace culture and engage a diverse workforce to bring about greater productivity, engagement and wellbeing.

Future proofing careers; The skills needed to thrive in changing times

From an ageing population to changing household structures, from population growth to generational change, and from housing mobility to a global pandemic, our society continues to change rapidly, with big implications for careers and the workplace. In this session Ashley will provide an overview of the key megatrends transforming the workplace and careers of the future. She will deliver a snapshot of Australia now and by 2030, giving a forecast of the transformative changes and insights into how to engage, develop and lead the new generations.

Demographic Insights

A demographic snapshot of Australia: Now and towards 2030

To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Ashley uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.

Changing times, emerging trends

This session gives an analysis of our fast-moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions and a defining global pandemic, in this session Ashley will define and strategically respond to each of these mega-trends.

Marketing and Communications

Engaging with consumers in an online world: Thriving in the screenage and engaging with digital and global communities

In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.

The power of storytelling in a digital era: How to connect and communicate in changing times

In an era of message saturation and digital disruption, it can be difficult to cut through the noise, capture attention, and make our voice heard. In this session, Ashley will highlight how to communicate important information in visual ways, and how to effectively transform your data into a story. She shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.