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Peter DeNucci

Safety Culture Expert, Retired U.S. Airways Captain, President of Apollo Publishing, Inc. & Author of “Creating the Just and Safe Culture”

Peter DeNucci
Travels From Travels From:
San Diego, CA, USA
Speaking Fee Speaking Fee:
Live Event: $50,000 - $100,000
Virtual Event: $30,000 - $50,000
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Categories Categories:
Categories Categories:
Authors, Business Coaching, Business Leadership, Consulting, Corporate Strategy, Ethics & Integrity, Healthcare, Leadership, Psychology, Social Sciences, Strategic Leadership
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Peter DeNucci Biography

Peter DeNucci is an accomplished US Airways Captain (ret) having logged over 18,000 hours in numerous Boeing and Airbus aircraft. Most recently he flew as Senior Principal test pilot for Northrop Grumman and the Air force with the High Altitude Long Endurance (HALE) unmanned division. Additionally, he was senior instructor in Human Factors for the B-21 Raider and its' predecessor, the B- 2 bomber. DeNucci is the author of several books focusing on Safety Culture and change management. These books were the foundation of airline transformations in the cockpit during the past 30 years. Captain Sullenberger (Sully) and Captain DeNucci were flying US Airway’s planes during the initiation of Human Factors and Safety Culture in 1991. While Sully was teaching in universities, Peter was teaching at US Airways and Hospitals. In fact, if you have seen Miracle on the Hudson you will see Peter’s communication procedures used with the flight crew.

Captain DeNucci has consulted and created environments for change with his five-step leadership model and the Just and Safe Culture Matrix implementation in industries such as: Aviation, Healthcare, FAA/ATC, Pharma, Railroads and Law Enforcement- with his new book coming out this summer, in this field. The name of his company "his Apollo", in honor of the NASA Apollo program where he says much of these change management philosophies began. His curriculum involves full implementation in any industry, especially with those where human life is at risk.

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Speaker profile last updated by AAE Talent Team on 06/24/2024.

Peter DeNucci Speaking Topics

  • The Just Culture | Safe to Speak Up and how to Structure it

    The definition of the Just Culture is one in which the front-line employees are being encouraged to voluntarily report any incident that occurs, even minor ones, that would otherwise have for the inadvertent human error, but reckless behavior and willful violations will not be tolerated. A Just Culture is the foundation of the Safe Culture.

    The response from leadership should reflect which category they fall in. System accountability is then investigated to discover if it is fostering human error, and if so, it must be altered. This talk will cover identifying workplace themes of:

    • Human Error – something that just happened and could have happened to anyone of us
    • Unsafe Behavior• they made a bad choice-unknowingly introducing risk into the system
    • Reckless Behavior – knowingly introducing unjustifiable risk into the system

  • Safety Culture and Cost Avoidance | Why We Want an Effective Safety Culture

    In the 1980s, the airline industry was crashing an airplane every 8 weeks in this country. The airline that I worked for crashed 5 major jets in five years. By the time I was 31 years of age, 17 of my friends had died in aviation. Additionally, nearly 500 passengers were killed at this airline. Most of the aircraft were fine, Boeing and Airbus were delivering good planes. It was the culture that was killing us. With all the mergers happening in the industry, our safety culture had deteriorated. We needed to change how we did things, and we did. The aviation industry then catapulted itself into a zero-hull loss standard… there was an effective culture change, a “culture of safety” which would be heralded as one of the most dramatic and permanent evolutions in the American workplace on record. Millions of lives were saved as well as the aircraft that transported them. We discovered that human error is inevitable – not accidents!

    We needed to put systems in place to catch these inevitable human errors before they became accidents. The old philosophy was “punish the hell out of them and that will make the pilots, doctors, nurses or mechanics stop having errors.” This actually caused more accidents. After we put the first system in place• Crew Resource Management or CRM, we continued to fly for more than three decades with no accidents. CRM introduces the necessary teaming behaviors as initiated by the leader. "

Peter DeNucci Books

  • Creating a Just and Safe Culture: Catch the Error -- Avoid the Accident
    Creating a Just and Safe Culture: Catch the Error -- Avoid the Accident
  • Commander And Crew: The Human Factors Approach To Teambuilding And Leadership
    Commander And Crew: The Human Factors Approach To Teambuilding And Leadership
  • Captain's Discretion: Taking Command Of Your Life In The Confusion Of A Balanced World
    Captain's Discretion: Taking Command Of Your Life In The Confusion Of A Balanced World

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  • What topics does Peter DeNucci speak about?

    Peter DeNucci is a keynote speaker and industry expert whose speaking topics include Authors, Business Coaching, Business Leadership, Consulting, Corporate Strategy, Ethics & Integrity, Healthcare, Leadership, Psychology, Social Sciences, Strategic Leadership.

  • Where does Peter DeNucci travel from?

    Peter DeNucci generally travels from San Diego, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Peter DeNucci is a keynote speaker and industry expert who speaks on a wide range of topics such as The Just Culture | Safe to Speak Up and how to Structure it and Safety Culture and Cost Avoidance | Why We Want an Effective Safety Culture. The estimated speaking fee range to book Peter DeNucci for your event is $50,000 - $100,000. Peter DeNucci generally travels from San Diego, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daisy Auger-Dominguez, John Nance, Natalie Nixon, Bradley R Staats and Saj-Nicole Joni. Contact All American Speakers for ratings, reviews, videos and information on scheduling Peter DeNucci for an upcoming live or virtual event.

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