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Mourad Lahlou

Chef and Creator of New Moroccan Cuisine

Mourad Lahlou
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Authors, Celebrity Chef, Food & Beverage
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Mourad Lahlou Biography

Memory is the key that unlocked and defines the inspired cuisine of Mourad Lahlou, chef/owner of the Michelin-starred, wildly popular San Francisco restaurant Aziza, named for his mother. He is the author of MOURAD: NEW MOROCCAN, already chosen as one of the best cookbooks of 2011 by Bon Appetit and many major newspapers. It is a story-driven exploration of Lahlou’s sensual cooking style—a nuanced balance of traditional flavors and techniques from Morocco fused with today’s freshest ingredients from Northern California. A semi-finalist for the James Beard Foundation’s Best Chef: Pacific, Mourad won Food Network’s Iron Chef America by the largest margin in the show’s history.

Arriving in California from Morocco at 17 in 1985 to go to college, a homesick Mourad began to channel memories of watching his mother and aunts cooking in their sprawling family home in the ancient medina of Marrakesh. As a child, Mourad would sit in the kitchen, listening to the daily ritual melodrama of the adults arguing over what to have for the midday meal—and the inevitable outcome, the menu his grandfather had in mind all along. “Grandpa, my first role model and my lifelong idol, wasn’t a dictator. He was an executive chef,” he says with a smile. Accompanying his grandfather on his treasure hunt to the market afterward, Mourad developed a lifelong appreciation of raw materials and their possibilities.

In his San Francisco kitchen, without any training, he began to experiment, remembering, refining and reinventing as he went along. Initially cooking for himself, then for friends, and then for friends of friends, he completed a master’s degree in macroeconomics, but the lure of the kitchen pulled him from his doctorate. He opened his first restaurant, which earned three stars right away, in San Rafael, California, in 1997, and the decidedly modern Aziza in 2001.

“I became a cook in a way that could scarcely have been more different than [other chefs],” he says. “I learned from memory.” His mother may not have been by his side to teach him, but the voices of her and all the other women who helped raise him were in his head, “and it turned out they really wanted to get out.” Now, he says, “I hear myself talking to my cooks: “When is it done? Taste it! It’s done when it tastes good!”

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Speaker profile last updated by AAE Talent Team on 05/03/2024.

Mourad Lahlou Speaking Topics

  • Cooking From Memory: My Mother's Moroccan Kitchen, and the Stories That Go With It

  • New Moroccan: How a New Cuisine Was Born

FAQs on booking Mourad Lahlou

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  • What are the speaker fees for Mourad Lahlou

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  • What topics does Mourad Lahlou speak about?

    Mourad Lahlou is a keynote speaker and industry expert whose speaking topics include Authors, Celebrity Chef, Food & Beverage.

  • Where does Mourad Lahlou travel from?

    Mourad Lahlou generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Mourad Lahlou for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Mourad Lahlou for your next private or corporate function.

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Mourad Lahlou is a keynote speaker and industry expert who speaks on a wide range of topics such as Cooking From Memory: My Mother's Moroccan Kitchen, and the Stories That Go With It and New Moroccan: How a New Cuisine Was Born. The estimated speaking fee range to book Mourad Lahlou for your event is $10,000 - $20,000. Mourad Lahlou generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Buddy Valastro, Adam Richman, Richard Blais, Chuck Hughes and Lindsey Williams. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mourad Lahlou for an upcoming live or virtual event.

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