Steve Battista

Award-Winning Branding Expert; Storyteller; Former SVP of the Under Armour Brand

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Steve Battista Biography

From sports business category underdog to athletic apparel disruptor, CLIO award-winning branding expert Steve Battista reflects on lessons learned from Under Armour’s storied growth and helping launch other start-ups to offer actionable insights on growing your brand, constantly innovating and successfully connecting with consumers in the digital age. In 2018, Battista co-founded the brand Revtown, an online clothier featuring premium denim for a fraction of the cost of designer jeans.

Since he joined the former startup as its 19th employee in 2000 as director of corporate communications, Battista helped the Under Armour brand grow from selling four products into a $4.8 billion global business selling 40,000+ products. With many titles during his 17-year tenure, Battista’s primary focus was directing the company’s strong branding and positioning, which inspired athletes of all ages globally through brilliant campaigns that exuded the company’s passionate culture and dedication to authenticity.

Battista’s gritty and compelling marketing, such as his award-winning “PROTECT THIS HOUSE,” “CLICK CLACK,” and “I WILL” campaigns, helped propel Under Armour’s rise to become “the sports brand of this generation and the next,” a distinction further substantiated through the company’s partnerships with some of the world’s most accomplished athletes, including Stephen Curry, Jordan Spieth, Michael Phelps, Misty Copeland and Tom Brady.

A talented writer and master storyteller, Battista takes audiences behind the scenes of his work at Under Armour and other brands he has helped launch and/or reposition, to provide insights on fostering attitudes focused on disruption and innovation, and strategies for ensuring distinct branding in an omnichannel environment. Participants take away a renewed appreciation for the power of strong branding and authenticity in marketing, and in allowing your organization’s story to dictate your brand’s message in an increasingly competitive marketplace.

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Speaker profile last updated by AAE Talent Team on 06/14/2024.

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  • What topics does Steve Battista speak about?

    Steve Battista is a keynote speaker and industry expert whose speaking topics include Business, Business Growth, Consulting, Entrepreneurship, Innovation, Internet, Marketing, Motivational.
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Steve Battista is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Steve Battista for your event is available upon request. Steve Battista generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Scott Klososky, Dr. Michael Time, Dyana Valentine, Erik Qualman and Igor Beuker. Contact All American Speakers for ratings, reviews, videos and information on scheduling Steve Battista for an upcoming live or virtual event.

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