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Rusty Firmin

Veteran & Author of "The Regiment" and "Go! Go! Go! ", Inspirational Leader

Rusty Firmin
Travels From Travels From:
London, UK
Speaking Fee Speaking Fee:
Live Event: $30,000 - $50,000
Virtual Event: $30,000 - $50,000
More Fee Info
Categories Categories:
Categories Categories:
Authors, Communication, Inspirational, Leadership, Literary, Mental Health, Military, Motivational, Resilience, Veterans
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Rusty Firmin Biography

Rusty Firmin is a former elite 22 SAS soldier with over 27 years of military experience, including 15 years in the SAS. He led the assault team during the 1980 Iranian Embassy Siege in London, a critical operation that freed 19 hostages and lasted six days. This operation stands as one of the most iconic hostage rescue missions in British history. Firmin's extensive background also includes several tours in the Northern Ireland conflict, special roles on the counter-terrorist team, and personal bodyguard duties at a presidential level.

Throughout his career, Firmin has provided security and operational consulting globally, drawing on his vast experience in hostile environments. His roles have ranged from bodyguarding individuals such as Mel Gibson and protecting high-profile sites like the Japanese embassy in Afghanistan to serving as a security adviser in 58 countries for notable figures and organizations. He has also trained royalty protection units, including clients such as Princess Diana, Prince Charles, and the Queen.

Firmin is also a recognized author and public speaker. He has penned books like "Go! Go! Go! The Story of the Iranian Embassy Siege" and "The Regiment: 15 Years in the SAS," both providing a deep dive into his experiences and insights from his SAS days. His book "Go! Go! Go!" was adapted into a Netflix film titled "6 Days," further highlighting his influential role in military history. As a speaker, Firmin has delivered presentations across various platforms, including the Texas Tactical Police Officers Association and the California Association of Tactical Officers, and is scheduled to present at the TTPOA Conference in 2024. His presentations often include a unique PowerPoint on the Iranian Embassy Siege, offering insights on leadership, teamwork, and handling pressure in crisis situations.

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Speaker profile last updated by AAE Talent Team on 09/03/2024.

Rusty Firmin Speaking Topics

  • Operation Nimrod

    The Iranian embassy siege 1980 - Operation Nimrod teaches leadership, motivational speaking, inspire the audience through the speakers story, thoughts and ideas, a emotionally charged event, teaches the audience inspiration with new hopes, new ideas that can lead them towards change.

    Talk involves hostage rescue, leadership skills, working on your own initiative, ability to assess a dangerous highly charged situation.

  • Life and lessons learnt in the SAS

    • Life lessons learnt in the SAS.
    • Teaching and installing a positive mindset.
    • Helping and teaching mental resilience and strength.
    • Psychological resilience.
    • Importance of communication.
    • Role of discipline including life stores of great personalities.

  • Coping with PTSD

    • After life in the SAS.
    • Breaking the silence.
    • Rebuilding your life and having the ability to move forward.

  • Harnessing Fear

    • Rational fear.
    • Primal fear.
    • Irrational fear.
    • The meaning of fear.
    • Fearsome.
    • Use fear as a trigger.
    • Why and What do you fear.

  • Who Dares Wins !

    I made a difference, Tears, Ambushing techniques, Pride, having a gun to my head, decision making, SAS kit, Suicide mission operation Mikado.

    • Command and Control.
    • Think fast.
    • Move fast.
    • Act fast.

Rusty Firmin Videos

  • 7 Questions You've Always Wanted To Ask An SAS Veteran
    7 Questions You've Always Wanted To Ask An SAS Veteran
    We ask former SAS man, Rusty Firmin, about his career in the British Forces' most elite fighting force.
See All Videos »

Rusty Firmin Books

  • The Regiment
    The Regiment
  • Go! Go! Go!
    Go! Go! Go!

FAQs on booking Rusty Firmin

  • How do I book Rusty Firmin to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Rusty Firmin for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Rusty Firmin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Rusty Firmin or any other speaker of your choice.

  • What are the speaker fees for Rusty Firmin

    Speaking fees for Rusty Firmin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Rusty Firmin are for live events and for virtual events. For the most current speaking fee to hire Rusty Firmin, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Rusty Firmin speak about?

    Rusty Firmin is a keynote speaker and industry expert whose speaking topics include Authors, Communication, Inspirational, Leadership, Literary, Mental Health, Military, Motivational, Resilience, Veterans.

  • Where does Rusty Firmin travel from?

    Rusty Firmin generally travels from London, UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Rusty Firmin’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Rusty Firmin for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Rusty Firmin for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Rusty Firmin or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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Rusty Firmin is a keynote speaker and industry expert who speaks on a wide range of topics such as Operation Nimrod, Life and lessons learnt in the SAS, Coping with PTSD, Harnessing Fear and Who Dares Wins !. The estimated speaking fee range to book Rusty Firmin for your event is $30,000 - $50,000. Rusty Firmin generally travels from LondonUK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robert Verhelst, Sammy Farrens, Brent Gleeson, Brian Fleming and Rob Waldo Waldman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rusty Firmin for an upcoming live or virtual event.

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