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Aaron Ahuvia

Professor of Marketing and Author of "The Things We Love: How Our Passions Connect Us and Make Us Who We Are"

Aaron Ahuvia
Travels From Travels From:
Ann Arbor, MI, USA
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Categories Categories:
Authors, College, E-Commerce, Education, Happiness, Literary, Marketing, Mental Health, Mindfulness, Philosophy, Professors, Relationships, Retail, Science
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Aaron Ahuvia Biography

Dr. Aaron Ahuvia is the most widely published and cited academic expert on non-interpersonal love.

A scientific study listed him as one of the top 20 most influential scientists studying consumer behavior, out of thousands US researchers working on related topics. He was the first recipient of the Stetik Group Brand Relationship Award, 2019, which is a lifetime achievement award for research impact on marketing practice. He is also a leading expert on the psychology of happiness and how our happiness is impacted by our income and by our consumer choices.

Dr. Ahuvia has been at the forefront of this research since he published the first major scientific study on this topic entitled "I Love It! Towards a Unifying Theory of Love Across Diverse Love Objects," over twenty years ago. Dr. Ahuvia has over 100 academic papers and conference presentations. His research has been quoted in Time, The New York Times, The Wall Street Journal, Glamour, and major publications in Europe and Japan. Dr. Ahuvia has also appeared on public radio talk shows as well as popular Television shows such as the Oprah Winfrey Show.

Dr. Ahuvia received a BA in Philosophy from the University of Michigan (1985) and a PhD in marketing from Northwestern’s Kellogg Graduate School of Management (1993), where he assisted Professor Kotler in revising his well-known textbook. He joined the faculty at the University of Michigan Ann Arbor’s Ross School of Business in 1992 before moving to the Dearborn campus in 1999, where he has won awards for research and teaching. Dr. Ahuvia also holds an appointment at the University of Michigan-Ann Arbor’s Penny W. Stamps School of Art and Design as well as the Center for Middle Eastern and North African Studies. Dr. Ahuvia’s reputation as an engaging speaker has led to his presentations in China, Denmark, Oman, Finland, Poland, Morocco, France, Germany, India, Israel, Italy, Jordan, Kazakhstan, Portugal, Rwanda, Singapore, Slovakia, Switzerland, the Netherlands, Yemen, and of course around the US as well.

Dr. Ahuvia first became well known for a series of papers on dating services that he published with Professor Mara Adelman. This research on dating services looked at the intersection of love and commerce, and hence is the mirror image of research on brand love (i.e. non-interpersonal love for products and brands). In addition to his research on love, Dr. Ahuvia has published extensively on the relationship between income, materialism, and happiness. He was recognized by Project+ (an interdisciplinary research group funded by the French American Charitable Trust) as a leading expert on happiness in the disciplines of marketing and consumer research. He recently co-authored a United Nations report on the applicability of scientific happiness research to public policy.

Most recently, he is the author of a popular book explaining the psychology of brand love titled "The Things We Love: How Our Passions Connect Us and Make Us Who We Are," published by Little, Brown, which Amazon has named by Amazon as one of the best 20 business books for 2022.

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Speaker profile last updated by AAE Talent Team on 06/20/2024.

Aaron Ahuvia Speaking Topics

  • Is Brand Love Bullsh*t?

    Some thought leaders will tell you that they have the answer, the one solution to every problem. Like any good doctor, Aaron knows that no single medicine will cure every disease. Brand love can be amazingly powerful, but it’s not the right fit for every company or organization. This talk gives you the straight dope on when striving for deep emotional connections with customers is likely to work, and when other strategies make more sense.

  • Building Brand Love

    Creating brand love starts with excellent product performance and a positive consumer experience. But because of some surprising features of the human brain, as many brands have discovered, quality and performance are not enough.

    Building Brand Love is Aaron’s most popular talk. Unlock the secrets to creating a brand that people truly love. You will learn the insights and strategies that will allow you to connect with customers at an emotional level. Don’t just build a brand; create a love story.

Aaron Ahuvia Videos

  • The Psychology of Brand Love with Dr. Aaron Ahuvia
    The Psychology of Brand Love with Dr. Aaron Ahuvia
  • Brand Love: What It Is and How to Use It with Dr. Aaron Ahuvia
    Brand Love: What It Is and How to Use It with Dr. Aaron Ahuvia
  • The Things We Love by Aaron Ahuvia
    The Things We Love by Aaron Ahuvia
See All Videos »

Aaron Ahuvia Books

  • The Things We Love: How Our Passions Connect Us and Make Us Who We Are
    The Things We Love: How Our Passions Connect Us and Make Us Who We Are

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  • What topics does Aaron Ahuvia speak about?

    Aaron Ahuvia is a keynote speaker and industry expert whose speaking topics include Authors, College, E-Commerce, Education, Happiness, Literary, Marketing, Mental Health, Mindfulness, Philosophy, Professors, Relationships, Retail, Science.

  • Where does Aaron Ahuvia travel from?

    Aaron Ahuvia generally travels from Ann Arbor, MI, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Aaron Ahuvia for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Aaron Ahuvia for your next private or corporate function.

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Aaron Ahuvia is a keynote speaker and industry expert who speaks on a wide range of topics such as Is Brand Love Bullsh*t? and Building Brand Love. The estimated speaking fee range to book Aaron Ahuvia for your event is available upon request. Aaron Ahuvia generally travels from Ann Arbor, MI, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Michael Easter, Ray Kurzweil, Daniel Burrus, Nik Bhatia and Winston Ma. Contact All American Speakers for ratings, reviews, videos and information on scheduling Aaron Ahuvia for an upcoming live or virtual event.

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