Contact us 1.800.698.2536
Search by Speaker Name or Topic

Aaron Ahuvia

Professor of Marketing and Author of "The Things We Love: How Our Passions Connect Us and Make Us Who We Are"

Aaron Ahuvia
Travels From Travels From:
Ann Arbor, MI, USA
Speaking Fee Speaking Fee:
Live Event: Please Contact
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Academic, Authors, College, E-Commerce, Education, Happiness, Literary, Marketing, Mental Health, Mindfulness, Philosophy, Professors, Relationships, Retail, Science
REQUEST BOOKING INFORMATION

Aaron Ahuvia Biography

Dr. Aaron Ahuvia is the most widely published and cited academic expert on non-interpersonal love.

A scientific study listed him as one of the top 20 most influential scientists studying consumer behavior, out of thousands US researchers working on related topics. He was the first recipient of the Stetik Group Brand Relationship Award, 2019, which is a lifetime achievement award for research impact on marketing practice. He is also a leading expert on the psychology of happiness and how our happiness is impacted by our income and by our consumer choices.

Dr. Ahuvia has been at the forefront of this research since he published the first major scientific study on this topic entitled "I Love It! Towards a Unifying Theory of Love Across Diverse Love Objects," over twenty years ago. Dr. Ahuvia has over 100 academic papers and conference presentations. His research has been quoted in Time, The New York Times, The Wall Street Journal, Glamour, and major publications in Europe and Japan. Dr. Ahuvia has also appeared on public radio talk shows as well as popular Television shows such as the Oprah Winfrey Show.

Dr. Ahuvia received a BA in Philosophy from the University of Michigan (1985) and a PhD in marketing from Northwestern’s Kellogg Graduate School of Management (1993), where he assisted Professor Kotler in revising his well-known textbook. He joined the faculty at the University of Michigan Ann Arbor’s Ross School of Business in 1992 before moving to the Dearborn campus in 1999, where he has won awards for research and teaching. Dr. Ahuvia also holds an appointment at the University of Michigan-Ann Arbor’s Penny W. Stamps School of Art and Design as well as the Center for Middle Eastern and North African Studies. Dr. Ahuvia’s reputation as an engaging speaker has led to his presentations in China, Denmark, Oman, Finland, Poland, Morocco, France, Germany, India, Israel, Italy, Jordan, Kazakhstan, Portugal, Rwanda, Singapore, Slovakia, Switzerland, the Netherlands, Yemen, and of course around the US as well.

Dr. Ahuvia first became well known for a series of papers on dating services that he published with Professor Mara Adelman. This research on dating services looked at the intersection of love and commerce, and hence is the mirror image of research on brand love (i.e. non-interpersonal love for products and brands). In addition to his research on love, Dr. Ahuvia has published extensively on the relationship between income, materialism, and happiness. He was recognized by Project+ (an interdisciplinary research group funded by the French American Charitable Trust) as a leading expert on happiness in the disciplines of marketing and consumer research. He recently co-authored a United Nations report on the applicability of scientific happiness research to public policy.

Most recently, he is the author of a popular book explaining the psychology of brand love titled "The Things We Love: How Our Passions Connect Us and Make Us Who We Are," published by Little, Brown, which Amazon has named by Amazon as one of the best 20 business books for 2022.

Contact a speaker booking agent to check availability on Aaron Ahuvia and other top speakers and celebrities.

BOOK Aaron Ahuvia

Speaker profile last updated by AAE Talent Team on 06/20/2024.

Aaron Ahuvia Speaking Topics

  • Is Brand Love Bullsh*t?

    Some thought leaders will tell you that they have the answer, the one solution to every problem. Like any good doctor, Aaron knows that no single medicine will cure every disease. Brand love can be amazingly powerful, but it’s not the right fit for every company or organization. This talk gives you the straight dope on when striving for deep emotional connections with customers is likely to work, and when other strategies make more sense.

  • Building Brand Love

    Creating brand love starts with excellent product performance and a positive consumer experience. But because of some surprising features of the human brain, as many brands have discovered, quality and performance are not enough.

    Building Brand Love is Aaron’s most popular talk. Unlock the secrets to creating a brand that people truly love. You will learn the insights and strategies that will allow you to connect with customers at an emotional level. Don’t just build a brand; create a love story.

Aaron Ahuvia Videos

  • The Psychology of Brand Love with Dr. Aaron Ahuvia
    The Psychology of Brand Love with Dr. Aaron Ahuvia
  • Brand Love: What It Is and How to Use It with Dr. Aaron Ahuvia
    Brand Love: What It Is and How to Use It with Dr. Aaron Ahuvia
  • The Things We Love by Aaron Ahuvia
    The Things We Love by Aaron Ahuvia
See All Videos »

Aaron Ahuvia Books

  • The Things We Love: How Our Passions Connect Us and Make Us Who We Are
    The Things We Love: How Our Passions Connect Us and Make Us Who We Are

FAQs on booking Aaron Ahuvia

  • How do I book Aaron Ahuvia to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Aaron Ahuvia for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Aaron Ahuvia, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Aaron Ahuvia or any other speaker of your choice.

  • What are the speaker fees for Aaron Ahuvia

    Speaking fees for Aaron Ahuvia, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Aaron Ahuvia are for live events and for virtual events. For the most current speaking fee to hire Aaron Ahuvia, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Aaron Ahuvia speak about?

    Aaron Ahuvia is a keynote speaker and industry expert whose speaking topics include Academic, Authors, College, E-Commerce, Education, Happiness, Literary, Marketing, Mental Health, Mindfulness, Philosophy, Professors, Relationships, Retail, Science.

  • Where does Aaron Ahuvia travel from?

    Aaron Ahuvia generally travels from Ann Arbor, MI, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Aaron Ahuvia’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Aaron Ahuvia for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Aaron Ahuvia for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Aaron Ahuvia or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Aaron Ahuvia is a keynote speaker and industry expert who speaks on a wide range of topics such as Is Brand Love Bullsh*t? and Building Brand Love. The estimated speaking fee range to book Aaron Ahuvia for your event is available upon request. Aaron Ahuvia generally travels from Ann Arbor, MI, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ray Kurzweil, Michael Easter, Professor Richard Dawkins, Jimmy Wales and Daniel Burrus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Aaron Ahuvia for an upcoming live or virtual event.

BOOK Aaron Ahuvia

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Need Quick Answers?

We are happy to help! Call us to speak with a booking agent about your event or specific speaker request.

Sarah Miller
phone   1.800.698.2536
Our celebrity booking agents can:

  • Gauge interest and check availability for speaking engagements, appearances or corporate events

  • Provide you with the speaking fee to book Aaron Ahuvia or other celebrity appearance fees

  • Give you personal recommendations for the best keynote speakers or celebrities

  • Assist you with any questions you have throughout the talent booking process

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

TOP