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Jeff Manning

Marketing Strategist, Creator of "GOT MILK?" Campaign, Brand Consultant

Jeff Manning
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Los Angeles, CA, USA
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Business, Marketing, Sales
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Jeff Manning Biography

Jeff Manning is a nationally recognized marketing leader, best known for leading the transformation of the "GOT MILK?" campaign from a local tagline into one of the most influential advertising campaigns in history. His efforts not only popularized the phrase but also turned "GOT MILK?" into a competitive brand alongside major beverage companies.

Manning has extensive experience in the advertising industry, having spent over 25 years at major agencies such as Grey, JWT, and McCann Erickson. He has handled a diverse array of clients including Procter & Gamble, Clorox, and Bank of America. Before his iconic work with the California Milk Processor Board, he was deeply involved in generic marketing campaigns for various commodities including beef, potatoes, eggs, raisins, and notably, milk. His strategic acumen is evident in how he utilized licensing agreements with major food companies such as Nestlé, Kraft, Nabisco, and McDonald's to elevate the "GOT MILK?" brand.

In 2005, Manning launched his own consulting firm, Got Manning?, which provides strategic marketing advice. His firm specializes in reigniting mature brands and categories, leveraging his vast experience to offer strategic insights into branding, marketing, and public relations. Manning's approach is not only applicable to the food and beverage sector but also spans financial services, retailing, consumer electronics, and destination marketing.

As an accomplished author, Manning penned "GOT MILK? The Book," providing a detailed behind-the-scenes look at the creative and strategic processes behind the campaign. He continues to contribute articles on managing creative teams and marketing for non-profits and associations. Manning's educational background includes a Master’s Degree in Journalism from Northwestern University, and he has shared his expertise as a lecturer at the MBA level at UC Berkeley and UC Davis.

A dynamic and engaging speaker, Manning has addressed audiences at various prestigious forums, including TED and TEDx events. He speaks on a wide range of topics such as "Reigniting Mature Brands & Categories," "Managing & Motivating Creative People," and the impact of social media strategies. His insights extend into future trends, innovation, and disruption, making him a sought-after speaker for understanding market dynamics and consumer engagement across diverse platforms.

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Speaker profile last updated by AAE Talent Team on 01/23/2024.

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  • What are the speaker fees for Jeff Manning

    Speaking fees for Jeff Manning, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jeff Manning are for live events and for virtual events. For the most current speaking fee to hire Jeff Manning, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Jeff Manning speak about?

    Jeff Manning is a keynote speaker and industry expert whose speaking topics include Business, Marketing, Sales.

  • Where does Jeff Manning travel from?

    Jeff Manning generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Jeff Manning is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Jeff Manning for your event is available upon request. Jeff Manning generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Giuseppe Stigliano, Shira Abel, Myron Golden, David Allison and James Hackett. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jeff Manning for an upcoming live or virtual event.

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