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Lou Carbone

Experience Management Pioneer, Brand Thought Leader, Noted Author

Lou Carbone
Travels From Travels From:
Minnesota, USA
Speaking Fee Speaking Fee:
Live Event: $20,000 - $30,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Business, Customer Experience, Marketing, Sales
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Lou Carbone Biography

Lou Carbone is the Founder, President and Chief Experience Officer of Experience Engineering, Inc., a Minneapolis-based experience management firm. He is also the author of "Clued In -- How to Keep Customers Coming Back Again and Again" (Prentice-Hall, 2004). He has spent more than two decades leading the world in the development of experience value management theory and practice, in a broad range of industries including travel, healthcare, retail, technology, financial services, manufacturing, and education.

Lou is widely recognized in academic and business circles as the thought leader who launched the "experience" movement with the publication of his seminal article titled "Engineering Experiences," first published in Marketing Management magazine in 1994. He is an expert in the field of experience value creation, and the originator of the first and only method for experience value management. He has lectured and his theories have been taught at leading institutions like Harvard and Columbia Business Schools, University of California at Berkeley, Texas A&M's Center for Retail Studies, Carlson School of Business at the University of Minnesota and Parsons School of Design among others.

Carbone has written numerous published articles, is a business speaker, (member of the National Speaker's Association), and an adjunct faculty member at the IBM Advanced Business Institute. He is chairman of the American Management Association Sales and Marketing Council, is Co-Chairman of the Board of Directors of Health Quality Partners, Inc., is a member of the Board of Trustees at Brown College, and serves on the editorial board of Healthcare Design Magazine and the nominating board for Fast Company magazine's "Customer First" Awards. Carbone has worked with companies like Blockbuster, Avis, H&R Block, General Motors, IBM, Taco Bell, Deluxe Financial Services, Office Depot, Audi of America, Royal Bank of Canada, and Best Buy to name just a few.

Prior to founding Experience Engineering he was an advertising executive with major agencies in New York, Detroit and Minneapolis including Campbell-Ewald Advertising, Grey Advertising, Manoff Geers Gross, working with companies ranging from American Tourister Luggage, National Car Rental, Walt Disney World to Eastern Airlines and Howard Johnson.

"I first met Lou Carbone 20 years ago and have seen his Experience Engineering concepts grow and develop. His ideas are so good that in every discussion and presentation I have heard on the topic, people walk away in amazement as to the simplicity yet power of his approach." -- Al Dyon, President, ALLSTATE

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Lou Carbone Speaking Topics

  • The Brand Canyon -- the relationship between Experience Management and Brand Management

    Companies focus relentlessly on brand, yet products and services continue to become more and more undifferentiated. In fact, brands are being sent to their graves at a faster pace than ever. Carbone is among the first to focus on the critical relationship between brand management and experience management.Through client case studies he illustrates why managing experience value along side brand efforts is driving today's differentiating value proposition -• and transforming businesses

  • How Customers Think -- Essential Insights for Business leaders

    New insights into how consumers arrive at decisions are rewriting old rules for business. Science is proving that as much as 95 percent of human thought, emotion and action are rooted in the unconscious mind. This illuminating session reveals new methods for understanding the unconscious drivers that influence customer behavior. Carbone offers actionable ways to translate these insights to more valuable -• and competitive -• customer experiences.

  • Getting "Clued In" to the practice of Experience Management

    Your organization cannot NOT deliver an experience. The question is, how value creating is it? Lou Carbone opens our eyes to why thinking and executing experientially leads to powerful competitive advantage and transformed businesses. He shows why organizations must start managing experiences with as much commitment and rigor as they put toward the management of product and services. Through illustrations from Fortune 100 clients in healthcare to financial services to retail, Carbone shows how the design and delivery of experience clues impacts customer value, loyalty and the bottom line.

Lou Carbone Videos

  • The Secret: Delighting Your Customers - YouTube
    The Secret: Delighting Your Customers - YouTube
  • Why Howard Johnsons failed - YouTube
    Why Howard Johnsons failed - YouTube
  • Lou Carbone Speaking Promo - YouTube
    Lou Carbone Speaking Promo - YouTube
See All Videos »

Lou Carbone Books

  • Clued In: How to Keep Customers Coming Back Again and Again
    Clued In: How to Keep Customers Coming Back Again and Again

FAQs on booking Lou Carbone

  • How do I book Lou Carbone to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Lou Carbone for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Lou Carbone, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Lou Carbone or any other speaker of your choice.

  • What are the speaker fees for Lou Carbone

    Speaking fees for Lou Carbone, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Lou Carbone are for live events and for virtual events. For the most current speaking fee to hire Lou Carbone, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Lou Carbone speak about?

    Lou Carbone is a keynote speaker and industry expert whose speaking topics include Business, Customer Experience, Marketing, Sales.

  • Where does Lou Carbone travel from?

    Lou Carbone generally travels from Minnesota, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Lou Carbone for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Lou Carbone for your next private or corporate function.

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Lou Carbone is a keynote speaker and industry expert who speaks on a wide range of topics such as The Brand Canyon -- the relationship between Experience Management and Brand Management, How Customers Think -- Essential Insights for Business leaders and Getting "Clued In" to the practice of Experience Management. The estimated speaking fee range to book Lou Carbone for your event is $20,000 - $30,000. Lou Carbone generally travels from MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Fader, Chuck Reaves, CSP, CPAE, CSO, Christi Tasker, Chris Houchens and Micah Solomon. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lou Carbone for an upcoming live or virtual event.

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