Baba Shiv

Professor of Marketing and Director of the Strategic Marketing Management Executive Program Stanford Graduate School of Business

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Baba Shiv Biography

Baba Shiv’s research expertise is in the area of neuroeconomics, with emphasis on the role of neural structures related to emotion and motivation in shaping decisions and experiences. His recent work examines the interplay of the brain’s “liking” and “wanting” systems and its implications for marketing, innovation, leadership, and decision making.

The issues Baba examines: Does being denied something make people pursue it more hotly and simultaneously like it less? Does a wine’s price tag price affect the pleasure one experiences from consuming it? Baba has also focused his attention on the neuroeconomics behind innovation and entrepreneurship leadership in companies from Silicon Valley startups to Fortune 500 companies.

Baba is currently on the editorial boards of the Journal of Consumer Psychology, Journal of Retailing, Journal of Marketing, and the Journal of Marketing Research.

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Speaker profile last updated by AAE Talent Team on 04/01/2024.

Baba Shiv Videos

  • Baba Shiv: Sometimes it's good to give up the driver's seat

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  • What topics does Baba Shiv speak about?

    Baba Shiv is a keynote speaker and industry expert whose speaking topics include Culture, Innovation, Leadership.
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Baba Shiv is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Baba Shiv for your event is available upon request. Baba Shiv generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jason Silva, Andrew McAfee, Guy Kawasaki, Jimmy Wales and Ray Kurzweil. Contact All American Speakers for ratings, reviews, videos and information on scheduling Baba Shiv for an upcoming live or virtual event.

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