Will Page

Author & Former Chief Economist at Spotify

Travels From Travels From:
London, UK
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Will Page Biography

Will Page is the former Chief Economist of Spotify and PRS for Music, where he pioneered rockonomics, the application of economics to music and digital media. At PRS, he published work on the Long Tail and Radiohead's In Rainbows and had a pivotal role in saving BBC 6Music. At Spotify, he helped redefine catalogue, and his global value of music copyright has become an essential tool for all music industry stakeholders. Will is now working full time on his first book, Tarzan Economics: Eight Principles in Pivoting through Disruption.

Having been a significant player throughout music’s ‘first to suffer and first to recover’ journey through digital disruption, Will believes the industry has a twenty-year head start to help everyone else staring at their own Napster moment due to Covid-19. As a result of the pandemic, everyone is facing an unprecedented level of disruption, a pace of change that’s accelerated, and a future that will look nothing like the past. Based on his personal experiences, Will believes these eight principles will help individuals, organizations, and institutions pivot their way through disruption by letting go of the old vine and reaching out for the new. Fueled by his passion for teaching economics to those who don’t think they’ll understand it, don’t want to understand it but have to, and the audience that has to understand it now, Will’s approach to public speaking has three rules: (1) if they’re not laughing, they’re not learning; (2) every minute he’s talking is a minute where the audience can’t ask questions and (3) always engage the least interested person in the room, ensuring no one is left behind.

From his first break - writing for Straight No Chaser magazine - to producing a recent documentary on West African Highlife and chart-topping DJ sets, Will's portfolio is diverse. A passionate communicator, he is regularly featured in Billboard Magazine, The Economist, and the Financial Times. He is frequently called upon to advise governments on policy issues, measuring the creative industries' contribution to the economy, advising leaders on how to tackle piracy, and examining Covid-19’s impact on Live and Recorded Music Industries. Additionally, he collaborated with the University of Chicago, applying behavioral economics to Spotify's popular Discover Weekly feature. Will is a Visiting Fellow of the London School of Economics and Fellow of the Royal Society of Arts.

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Speaker profile last updated by AAE Talent Team on 06/15/2024.

Will Page Videos

  • Will Page (Tarzan Economics)
    Will Page was working for the UK Government Economic Service in the income tax division, and moonlighting as a music writer for Straight No Chaser...
  • Will Page | Eight Principles for Pivoting Through Disruption | Google
    Will Page discusses his book "Tarzan Economics: Eight Principles for Pivoting Through Disruption", a stunning new insight into how the most crucial...

Will Page Books

  • Pivot: Eight Principles for Transforming Your Business in a Time of Disruption
    Pivot: Eight Principles for Transforming Your Business in a Time of Disruption
  • Tarzan Economics: Eight Principles for Pivoting through Disruption
    Tarzan Economics: Eight Principles for Pivoting through Disruption

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  • What topics does Will Page speak about?

    Will Page is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leadership, Consulting, E-Commerce, Economy, Finance, Innovation, Internet, Leadership, Marketing, Music, Technology.
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Will Page is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Will Page for your event is available upon request. Will Page generally travels from LondonUK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Gary Vaynerchuk, Igor Beuker, Carly Fiorina and Geoff Colvin. Contact All American Speakers for ratings, reviews, videos and information on scheduling Will Page for an upcoming live or virtual event.

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