Greg Stuart

President & CEO of MMA Global

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Greg Stuart Biography

Greg Stuart is the CEO of MMA Global (MMA), the leading global media trade group focused on architecting the future of marketing, which is increasingly spearheaded by mobile. Over the past 7+ years, Stuart has transformed the once-bankrupt association, attracting major marketers and media/tech company leaders to lock arms and advance the marketing industry.

Stuart and the team have tripled the organization’s revenues and energized its 800+ member companies globally, and there are now nearly 60 MMA team members in 15 countries. His Board includes CMOs from Marriott, Uber, Dunkin Brands, Walmart, Samsung, Chobani, and a dozen and a half others, plus senior execs from Facebook, Google, Twitter, SNAP, and more.

Stuart is a long-standing marketing industry thought leader on the future of marketing that is either mobile-dominant or influenced by mobile’s new connected dynamics. Two of his three decades in marketing have focused purely on digital and emerging technology. He has served as CMO, CRO, and CEO at companies across the media landscape, such as Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network (IPO’d 1999), and more. He also turned around and built the Interactive Advertising Bureau (IAB), the trade group for interactive advertising. There are IABs in more than three dozen countries. Also, Stuart has invested in and advised CEOs of two dozen venture-backed businesses in the last ten years, which have now transacted for well over $2.5 billion.

In addition to being a sought-after international speaker (Jakarta to London to Buenos Aires to Shanghai) and a member of the National Speakers Association, Stuart is the co-author of "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds," which AdAge recognized as the No. 1 book of the “10 books you should have read" list.

Industry authorities have awarded Stuart for his work as a pioneer in emerging media. In 2006, AdAge selected Stuart as part of the “10 Who Made Their Mark” alongside Jay-Z and Chad Hurley (YouTube) and he is a regular contributor to leading publications for his views on the future of marketing.

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Speaker profile last updated by AAE Talent Team on 04/10/2024.

Greg Stuart Speaking Topics

  • Driving Real Business Growth with AI

    As a pioneer in marketing mix modeling and analytics, I’ll detail multiple case studies showcasing AI innovations that delivered major ROI, cost savings, and revenue growth for leading brands. Attendees will learn an insider’s perspective on data infrastructure, governance, and culture shifts required to make AI not just a vanity metric, but a true driver of measurable expansion and value • whether in personalization, campaign management or elsewhere.

  • Delivering Extreme Personalization at Scale with AI

    Drawing on my experience creating cross-channel identity resolution capabilities now employed globally, I’ll showcase how AI empowers the future of hyper-personalized marketing. From predictive lead and customer analytics to individualized messaging, I’ll outline how customization, without compromise on reach and resources, is within every marketer's grasp with the right foundation • including major course corrections even long-established organizations can make to delight audiences while achieving business KPIs.

  • Future-Proofing Marketing with AI- An Overview on Best Opportunities

    As the leader behind initiatives like POSSIBLE, the Marketing Accountability Standards Board and the AI Leadership Coalition advancing transformation, I will detail multiple innovations soon to disrupt marketing powered by machine learning • from content creation to media mix modeling and more. I’ll equip teams with an actionable roadmap for the data, talent, leadership buy-in and responsible AI practices required to continually stay on technology's cutting edge while driving ethics, transparency and quantifiable growth.

  • Overcoming Pitfalls on the Path to AI & Responsible AI

    With my vast experience and current role architecting the future with MMA Global, I’ll candidly tackle the most common struggles companies face implementing AI • whether data gaps affecting model accuracy, inadequate talent development limiting use cases or securing leadership commitment beyond the CMO. I’ll outline the critical checkpoints and milestones cross-functional marketing teams should build into their AI roadmaps, illuminating pitfalls before they derail success.

Greg Stuart Videos

  • MMA Global's POSSIBLE 2023 Opening by Greg Stuart
    This is the opening speech by CEO Greg Stuart at MMA Global's POSSIBLE 2023. Started with "I think that marketing is no further along than the...
  • INS_Welcome (Greg)

FAQs on booking Greg Stuart

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  • What topics does Greg Stuart speak about?

    Greg Stuart is a keynote speaker and industry expert whose speaking topics include Artificial Intelligence, Business, Business Growth, Business Leadership, Communication, Ethics & Integrity, Executive Leadership, Innovation, Marketing.
  • Where does Greg Stuart travel from?

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Greg Stuart is a keynote speaker and industry expert who speaks on a wide range of topics such as Driving Real Business Growth with AI, Delivering Extreme Personalization at Scale with AI, Future-Proofing Marketing with AI- An Overview on Best Opportunities and Overcoming Pitfalls on the Path to AI & Responsible AI. The estimated speaking fee range to book Greg Stuart for your event is $10,000 - $20,000. Greg Stuart generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Amy Jo Martin, Afdhel Aziz, Peter Guber, Tim Sanders and Marissa Mayer. Contact All American Speakers for ratings, reviews, videos and information on scheduling Greg Stuart for an upcoming live or virtual event.

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