Paco Underhill

Shopping Anthropologist; Humorist; CEO of Envirosell; Bestselling Author of "Why We Buy: The Science of Shopping"

Travels From Travels From:
New York, NY, USA
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Paco Underhill Biography

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Speaker profile last updated by AAE Talent Team on 03/13/2025.

Paco Underhill Speaking Topics

  • The Future of Travel

  • Retail Banking in the 21st Century

  • What Women Want

    The global marketplace is turning female friendly. Paco Underhill reveals why it is so important to serve women in the marketplace, what makes a product, space, or service female friendly, and why it matters.

  • Global State of Retail.

    The world grows and changes every day; so does the State of Retail. The flexibility to adapt to tomorrow?s changes tocomes from a solid footing today. Paco Underhill reveals the trends to watch to stay on the cutting edge, from changing consumers, communication, leadership issues, human behavior and the retail tools of tomorrow.

  • Why We Buy: The Science of Shopping.

    Based on his best selling book, Paco Underhill reveals how to keep your changing customers and entice new and eager ones. Get fresh observations and important lessons from the cutting edge of retail, including what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. Plus, a guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new.

  • Marketing

Paco Underhill Videos

  • Paco Underhill | The OG of retail anthropology
    Get ready for an enlightening podcast episode featuring Paco Underhill the author of "How We Eat."”What Woman Want” and “Call of the Mall."
  • Hsu Untied interview with Paco Underhill, Author of "Why We Buy"
    An interview with Paco Underhill Author of "Why We Buy: The Science of Shopping."
  • Paco Underhill: How We Eat: The Brave New World of Food and Drink
    Paco Underhill sets out to solve these problems and show us where our eating and driving lives are headed in his newest book "How We Eat: The Brave...

Paco Underhill Books

  • How We Eat: The Brave New World of Food and Drink
    How We Eat: The Brave New World of Food and Drink
  • What Women Want: The Science of Female Shopping
    What Women Want: The Science of Female Shopping
  • Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
    Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
  • Call of the Mall: The Geography of Shopping by the Author of Why We Buy
    Call of the Mall: The Geography of Shopping by the Author of Why We Buy

FAQs on booking Paco Underhill

  • How do I book Paco Underhill to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Paco Underhill for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Paco Underhill, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Paco Underhill or any other speaker of your choice.
  • What are the speaker fees for Paco Underhill

    Speaking fees for Paco Underhill, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Paco Underhill are for live events and for virtual events. For the most current speaking fee to hire Paco Underhill, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Paco Underhill speak about?

    Paco Underhill is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leadership, Consulting, Customer Experience, Finance, Futurism, International Business, Marketing, Retail, Sales, Strategic Leadership.
  • Where does Paco Underhill travel from?

    Paco Underhill generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Paco Underhill’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Paco Underhill for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Paco Underhill for your next private or corporate function.
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Paco Underhill is a keynote speaker and industry expert who speaks on a wide range of topics such as The Future of Travel, Retail Banking in the 21st Century, What Women Want, Global State of Retail., Why We Buy: The Science of Shopping. and Marketing. The estimated speaking fee range to book Paco Underhill for your event is $30,000 - $50,000. Paco Underhill generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Don Peppers, Geoffrey Moore, Rich Kizer & Georganne Bender and James Citrin. Contact All American Speakers for ratings, reviews, videos and information on scheduling Paco Underhill for an upcoming live or virtual event.

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