Paco Underhill

Shopping Anthropologist; Expert in Consumer Trends

Travels From Travels From:
New York, NY, USA
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Paco Underhill Biography

Paco Underhill is one of the era's foremost shopping anthropologists, and the founding president of Envirosell, the New York-based behavioral research and consultancy firm focused on commercial environments. His first book, Why We Buy: The Science of Shopping was an internationally recognized bestseller and has been published in 27 languages. Call of the Mall: The Geography of Shopping was released in 2004 and has been called a humorous walking tour of an American shopping mall. His newest book, What Women Want, focuses on how the changing status of women affects the physical world we live in.

Underhill's columns and editorials have appeared in The New York Times, Money Magazine and The Wall Street Journal, among others. He is an expert on global consumer trends, and tailors his presentations to the specific needs of his clients. Whether he is working with McDonald's, Starbucks, Estée Lauder, Bloomingdale's or Blockbuster, Underhill provides companies with the insight needed to truly understand their customers. From buying behavior to consumerism in the modern world, Underhill's insightful and entertaining presentations have been lauded worldwide. Packed with surprising details, anecdotes, important lessons and groundbreaking observations on shopping and corporate behavior, Underhill's expertise is beneficial for any organization that serves consumers in an online or retail store environment.

Underhill's company, Envirosell, provides hundreds of great examples and data to back up his presentations. Envirosell is a testing agency for Fortune 500 banks, stores, restaurant chains, and consumer product companies. The company specializes in examining consumer shopping behavior using a combination of in-store video recording, observation and customer intercept interviews. Envirosell's findings have been profiled in The New Yorker, The Washington Post Magazine, and Smithsonian magazine, among other major publications. Given the company's success with identifying shopping behaviors, Envirosell now has offices in Tokyo, Milan, Moscow, Mexico City, Sao Paulo and Bangalore, and offshore clients account for about 15-20 percent of Envirosell's business.

Underhill has more than 20 years of experience in research and consulting. In 1975, he became a member of Project for Public Spaces, a New York-based firm specializing in land use planning and management. In 1977 and 1978 as a part-time instructor, Underhill taught in the Doctoral Program in Environmental Psychology at City University, where he supervised a series of research projects ranging from playground evaluations to the effects of commercial window displays.

In 1979, Underhill formed Environmental Analysis & Planning Consultants and began to apply his research methodologies to issues he had developed in retail environments. The firm changed its name in 1989 to Envirosell, Inc. The organization has become a leading research and consulting agency for stores, banks, restaurants, and consumer product manufacturers.

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Speaker profile last updated by AAE Talent Team on 05/18/2024.

Paco Underhill Speaking Topics

  • The Future of Travel

  • Retail Banking in the 21st Century

  • What Women Want

    The global marketplace is turning female friendly. Paco Underhill reveals why it is so important to serve women in the marketplace, what makes a product, space, or service female friendly, and why it matters.

  • Global State of Retail.

    The world grows and changes every day; so does the State of Retail. The flexibility to adapt to tomorrow?s changes tocomes from a solid footing today. Paco Underhill reveals the trends to watch to stay on the cutting edge, from changing consumers, communication, leadership issues, human behavior and the retail tools of tomorrow.

  • Why We Buy: The Science of Shopping.

    Based on his best selling book, Paco Underhill reveals how to keep your changing customers and entice new and eager ones. Get fresh observations and important lessons from the cutting edge of retail, including what retailers are doing right and what they're doing wrong -• and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. Plus, a guided tour of the most innovative stores, malls and retail environments around the world -• almost all of which are springing up in countries where prosperity is new.

  • Marketing

Paco Underhill Videos

  • Envirosell - Paco Underhill on Vimeo
  • Paco Underhill - What Women Want - YouTube
  • Paco Underhill on Selling to Women - YouTube

Paco Underhill Books

  • What Women Want: The Science of Female Shopping
    What Women Want: The Science of Female Shopping
  • Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
    Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
  • Call of the Mall: The Geography of Shopping by the Author of Why We Buy
    Call of the Mall: The Geography of Shopping by the Author of Why We Buy

FAQs on booking Paco Underhill

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  • What are the speaker fees for Paco Underhill

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  • What topics does Paco Underhill speak about?

    Paco Underhill is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leadership, Consulting, Customer Experience, Customer Service, Finance, Futurism, International Business, Marketing, Retail, Sales, Strategic Leadership.
  • Where does Paco Underhill travel from?

    Paco Underhill generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Paco Underhill for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Paco Underhill for your next private or corporate function.
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Paco Underhill is a keynote speaker and industry expert who speaks on a wide range of topics such as The Future of Travel, Retail Banking in the 21st Century, What Women Want, Global State of Retail., Why We Buy: The Science of Shopping. and Marketing. The estimated speaking fee range to book Paco Underhill for your event is $30,000 - $50,000. Paco Underhill generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Geoffrey Moore, Ken Dychtwald, Don Peppers and Gary Hamel. Contact All American Speakers for ratings, reviews, videos and information on scheduling Paco Underhill for an upcoming live or virtual event.

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