Melissa Payner

Chief Executive Officer of Bluefly Inc.

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Melissa Payner Biography

As Chief Executive Officer of Bluefly Inc., Melissa Payner has shifted the company from an emerging e-tailer into a cultural brand. She joined the company in 2003 and within the first few months reinvigorated Bluefly with a merchandising strategy built on offering carefully edited designer clothing and accessories that were inseason, on-trend and at incredible values. Over the next three seasons, she implemented her strategy, culminating in a 2005 advertising and marketing campaign that, despite minimal resources, captured national attention and cemented Bluefly's broadening audience base.

Bluefly is now part of the cultural lexicon, having been referenced everywhere from the CW's cult-hit Gossip Girl to Oscar Winner Diablo Cody's latest film, Young Adult. For three seasons, the "Bluefly.com Accessory Wall" was featured on the Emmy-nominated fashion reality contest Project Runway. Ms. Payner appeared on an episode of Tyra Banks' popular reality series America's Next Top Model; and in 2011, Bluefly's original Closet Confessions series won the Fashion 2.0 Award for best online video.

Last year, Bluefly expanded its portfolio with Belle & Clive, a members-only shopping destination that presents curated selections of important brands via limited-time sale events, and Eyefly, an online portal for fashionable prescription eyeglasses starting at $99.

Ms. Payner began her career at I. Magnin in San Francisco and went on to hold key positions at Ann Taylor, the Pastille division of Neiman Marcus, Henri Bendel and Chicos FAS, where she served as President. In 1997, she joined Spiegel Catalog and after three years was named Chief Executive Officer of Spiegel Catalog.

Ms. Payner graduated with a B.S. in fashion merchandising from Arizona State University.

FAQs on booking Melissa Payner

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  • What are the speaker fees for Melissa Payner

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  • What topics does Melissa Payner speak about?

    Melissa Payner is a keynote speaker and industry expert whose speaking topics include Beauty, Business Leadership, Fashion, Lifestyle, Marketing, Social Media, Technology.
  • Where does Melissa Payner travel from?

    Melissa Payner generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Melissa Payner for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Melissa Payner for your next private or corporate function.
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Melissa Payner is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Melissa Payner for your event is available upon request. Melissa Payner generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Diane Prince Johnston, Sabine Heller, Jenny B. Fine, Alexandra Wilkis Wilson and Michelle Lee. Contact All American Speakers for ratings, reviews, videos and information on scheduling Melissa Payner for an upcoming live or virtual event.

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