Mike Cessario

Co-Founder, CEO of Liquid Death & Marketing Disruptor

Travels From Travels From:
Los Angeles, CA, USA
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Mike Cessario Biography

Mike Cessario is the co-founder and chief executive officer of Liquid Death, a canned water company with the tagline "murder your thirst." The drink hit the shelves in 2019, and in 2022, the company's estimated value hit $700 million. Cessario was inspired to create Liquid Death after attending a Vans Warped Tour in 2009, where he watched concertgoers drink water out of Monster Energy cans to stay hydrated. Cessario wondered why no one had ever marketed water in a similar manner to Monster and began his journey into creating Liquid Death.

Cessario has a marketing background, having served as a creative director for agencies such as VaynerMedia, Porter & Bogusky, and Street League Skateboarding. Having always been passionate about health and fitness, Cessario was begrudged that beer and energy drink brands got to do the cool advertising, so he decided to put his own spin on the water market. Now with 14 flavors as of 2024, Liquid Death has merch with punk rock imagery that includes partnerships with Martha Stewart, Bert Kreisher, and many more.

Not just another water brand, Cessario is dedicated to limiting single-use plastics by packaging Liquid Death water in cans rather than plastic bottles. Cans, unlike bottles, are infinitely recyclable. The company also donates a portion of its sales to fighting plastic pollution.

Mike Cessario Speaking Topics

  • Entertain or Die: Day Trading Attention for the 21st Century

    Advertising is easy. Ask the average person if they could come up with a great idea for a commercial. Most will say yes. That’s because the bar for 99% of advertising is so low. But if you ask them if they could write a hit comedy TV show or create an Instagram account with three million followers, almost none of them will say yes. Entertaining is hard. But people actually care about entertainment. No one cares about marketing. We easily tune it out or skip it. In this session, Mike Cessario, the CEO and Founder of Liquid Death, will discuss the ability to generate outsized returns in the modern media landscape with an entertainment-first approach to brand-awareness and brand-loyalty.

Mike Cessario Videos

  • Mike Cessario | Sizzle Reel
    Mike Cessario is the Founder and CEO of Liquid Death, one of the fastest-growing non-alcoholic beverage brands. Liquid Death is the first beverage...

FAQs on booking Mike Cessario

  • How do I book Mike Cessario to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Mike Cessario for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Mike Cessario, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Mike Cessario or any other speaker of your choice.
  • What are the speaker fees for Mike Cessario

    Speaking fees for Mike Cessario, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Mike Cessario are for live events and for virtual events. For the most current speaking fee to hire Mike Cessario, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Mike Cessario speak about?

    Mike Cessario is a keynote speaker and industry expert whose speaking topics include Business, Business Growth, Business Leadership, Creativity, Entrepreneurship, Executive Leadership, Marketing, Sales.
  • Where does Mike Cessario travel from?

    Mike Cessario generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Mike Cessario for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Mike Cessario for your next private or corporate function.
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Mike Cessario is a keynote speaker and industry expert who speaks on a wide range of topics such as Entertain or Die: Day Trading Attention for the 21st Century. The estimated speaking fee range to book Mike Cessario for your event is $50,000 - $100,000. Mike Cessario generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ryan Deiss, Lori Cheek, Chris Copeland, Emad Al Khaja and Michael Lastoria. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mike Cessario for an upcoming live or virtual event.

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