Arif Gursel

Business & Technology Strategy Speaker; CEO of The 8genC; Advisor; Investor; Former Executive leader at Google, Netflix, Salesforce, Microsoft

Travels From Travels From:
Seattle, WA, USA
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Arif Gursel Biography

Arif Gursel is a creative and technical executive who effortlessly transitions between left- and right-brain duties, showcasing his adaptability and versatility. He is currently the founder and managing director of 8genC (pronounced 'agency') Inc., a dynamic agency that empowers influential content creators, brands, technology companies, and high-net-worth entertainers. Through fractional leadership and strategic executions, the agency captures new opportunities in the rapidly expanding creator economy.

Mr. Gursel's influence transcends borders, as evidenced by his multiple global roles at Fortune 500 companies such as Microsoft, Salesforce, Netflix, and Google. He was the global head of YouTube Music & Premium product partnerships and a global partnership leader at Netflix, where he fostered international relationships with other large enterprise companies. His extensive product and business development career, which began as a software engineer at Microsoft, working on Xbox and culminating in leading global media & entertainment partnership strategy at Microsoft, is a testament to his international reach and impact. 

After a long and successful career at Microsoft, where he shipped numerous impactful products in various roles, including engineering, product management, and business development, he graduated from the Executive MBA program at The University of Chicago's Booth School of Business, where he was the youngest member of an international cohort. Upon completing his MBA, he ventured into the startup ecosystem as a multiple-time founder, early-stage advisor, and investor.

Mr. Gursel's investments are not passive but driven by his active involvement. He is a general partner at Unified Capital, a VC firm investing in Seed to Series-A startups established in 2024. His specialization in technology strategy, creative direction, and business development for enterprise and venture-backed companies is a testament to his commitment. He also leads music, film, and fashion ventures through his holding company, VIBEHEAVY Inc., and its subsidiaries, which he founded in 2012.

Arif Gursel Speaking Topics

  • The 8 Must-Haves for Building Valuable Products and Services

    Many entrepreneurs (regardless of type of business) don’t anticipate and plan for their success or know how to tap into resources to help them scale. They get past the “idea at the kitchen table” stage and feel a huge sense of momentum. Yet, often they freeze or worse yet all their hard work goes down the drain from a lack of preparation for the next phase (building a team, raising capital, transitioning their role, thinking strategically vs. tactically, etc).

  • Build, Buy & Partner: Different Ways to Scale Your Product or Service Offering

    This talk explores the difference between product management and product partnerships. The goal is to empower entrepreneurs and product development professionals to think strategically about when to develop a solution or partner with other companies to unlock unique value. While product managers work through the trade-offs of prioritizing feature development, product partnership professionals live at the intersection of business development and product management. They are often tasked with product growth through partnerships, leading to feature development rooted in partnership integrations to drive product growth. In this talk, we explore various models, including white-labeling, grey-labeling, affiliate, and referrals, the various revenue models enabled by each, and their pros and cons.

  • Plugging Leadership Gaps to Get Your Next Round of Funding

    Rarely do you find a startup with a balanced founding team! Either it skews towards super technical founders who need more business and sales experience, or the founding team skews towards heavy business acumen with limited technical expertise and experience leading technical teams. In this talk or panel, we discuss the core skills founders should have or add to their team to ensure all aspects of execution are firing on all cylinders.

  • MVPitch: New Venture Prototyping: Design Is Cheaper Than Development

    In the early stages of bringing a new product or service to market, people often rush through or ignore entirely proper UX research and UI Design. In this talk, the speaker will discuss validating a product idea without writing a single line of code. Through deep design and prototyping entrepreneurs can test their product or service ideas with their target consumers while validating the product, marketing, and sales personas to uncover friction and objections to adoption before building your product. With a complete design, you also have the byproduct of a better roadmap for development to utilize best and execute your development goals.

  • More Topics:

    • Developing Products That Live at The Intersection of Tech, Culture and Commerce
    • AI's Impact on The Creator Economy and Creative Landscape
    • AI Tools To Inspire and Accelerate Creative Expression and Monetization
    • Health and Wellness

Arif Gursel Videos

  • How can product managers thrive when working remotely? | Craft.io Webinar
    With COVID-19 challenging how companies work, product managers can feel like fish out of water without access to the physical spaces shared with...

FAQs on booking Arif Gursel

  • How do I book Arif Gursel to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Arif Gursel for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Arif Gursel, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Arif Gursel or any other speaker of your choice.
  • What are the speaker fees for Arif Gursel

    Speaking fees for Arif Gursel, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Arif Gursel are for live events and for virtual events. For the most current speaking fee to hire Arif Gursel, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Arif Gursel speak about?

    Arif Gursel is a keynote speaker and industry expert whose speaking topics include Business, Corporate Strategy, Design, Executive Leadership, Marketing, Strategic Leadership, Technology.
  • Where does Arif Gursel travel from?

    Arif Gursel generally travels from Seattle, WA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Arif Gursel’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Arif Gursel for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Arif Gursel for your next private or corporate function.
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Arif Gursel is a keynote speaker and industry expert who speaks on a wide range of topics such as The 8 Must-Haves for Building Valuable Products and Services, Build, Buy & Partner: Different Ways to Scale Your Product or Service Offering, Plugging Leadership Gaps to Get Your Next Round of Funding, MVPitch: New Venture Prototyping: Design Is Cheaper Than Development and More Topics:. The estimated speaking fee range to book Arif Gursel for your event is $10,000 - $20,000. Arif Gursel generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Joe Gebbia, Kristie Kennedy, Andy Chan, Dr. Kimberly Harden and Adam Bowen. Contact All American Speakers for ratings, reviews, videos and information on scheduling Arif Gursel for an upcoming live or virtual event.

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