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Caroline Giegerich

Founder, Marketing & Innovation Consultant of Daily Marauder.

Caroline Giegerich
Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: $5,000 - $10,000
More Fee Info
Categories Categories:
Categories Categories:
Artificial Intelligence, Disruptive Thinking, Entertainment, Female Leadership, Futurism, Gaming, Innovation, Marketing, Music, Social Media, Technology, TED, Thought Leadership, Women in Tech
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Caroline Giegerich Biography

Caroline Giegerich brings over 20 years of experience in emerging technologies and marketing, a scrappy entrepreneurial mindset, and fresh ideas to tackle no-blueprint challenges. She is the Founder and Marketing + Innovation Consultant at Daily Marauder, where she specializes in helping brands execute cutting-edge digital marketing campaigns to enhance consumer engagement and explode revenue growth. She focuses on identifying the opportunities with emerging technologies including GenAI, AR, VR, gaming, NFC and web3 activations, blending technology with creativity to drive results that deeply resonate with consumers. Additionally, she offers companies insights and guidance on positioning, brand identity, and consumer engagement strategies, drawing from her deep experience with global brands like HBO, Netflix, Smashbox Cosmetics and Warner Music Group.

Prior, Caroline served as the Vice President of Innovation at Warner Music Group, where she led the discovery and integration of emerging technologies and platforms to create immersive fan experiences and incremental revenue streams for artists. She incubated and accelerated high potential opportunities and set go-to-market strategies for new offerings.

Prior to Warner Music Group, Caroline held Marketing and Innovation roles at iconic brands such as HBO, Netflix, Showtime, and Smashbox Cosmetics. Her time at HBO included pioneering tech-driven storytelling, such as embedding an accelerometer into a boxing glove to measure the force and speed of a punch, enhancing HBO Boxing's narrative. On the agency side, she led the west coast Innovations team at Initiative, where she helped clients like Hyundai/Kia and Lionsgate explore future-facing advertising solutions, including 3D projections and influencer campaigns.

A thought leader in the industry, Caroline has spoken at TEDx, SXSW, Digital Hollywood, Advertising Week and Brandweek, and is a featured writer for Adweek, Mashable, HuffPost Tech, and Livestrong. Her work has earned her numerous industry accolades, including recently being named a Marketer that Matters in the Wall Street Journal, and she serves as a judge for The Webby Awards. Caroline is also on Salesforce’s AI advisory board, as well as other advisory boards for HAND, digital identification in an AI age, and GoodZ, a company revolutionizing music distribution through near-field communication (NFC) technology. She is also a voting member of the Television Academy.

Beyond her professional work, Caroline is a teaching assistant for brand strategy and product experimentation at Section, a startup founded by NYU Stern Professor and Pivot podcaster, Scott Galloway, and has guest lectured at the School of Visual Arts and the University of Oregon.

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Caroline Giegerich Speaking Topics

  • The Future of Music Marketing: How GenAI, Gaming the Creator Economy and other Emerging Technologies are Revolutionizing Fan Engagement and Revenue Streams

    In this talk, Caroline explores the latest trends in music marketing, from augmented reality to AI-driven experiences, and how artists and brands can harness these technologies to create deeper fan engagement. Using real-world case studies such as Melanie Martinez's VIP AR mirror experience, launching 300E artists in Decentraland, building concert visuals with GenAI for Cobrah, and re-inventing artist merch with NFC, she illustrates the power of innovation in expanding artist revenue and brand loyalty.

    Attendee Results:

    • Understand the key technological advancements transforming the music industry.
    • Learn strategies for implementing AR and AI to enhance fan experiences.

  • The Intersection of Digital and Physical: Reinventing Innovative Approaches to Consumer Engagement and Increasing Profit Margins

    In this presentation, Caroline shares insights on how to bridge the digital and physical worlds by transforming physical merchandise into dynamic consumer experiences. Drawing from her experience at Warner Music Group creating NFC chip-enabled T-shirts for artists like Nessa Barrett, she showcases how digital content and physical products can merge to elevate fan interaction while increasing profit margins.

    Attendee Results:

    • Learn how to leverage digital content to reinvent everything from fashion to toys and collectibles
    • Understand how emerging technologies can increase profit margins by engaging fans beyond the purchase.
    • Explore best practices for creating memorable and meaningful fan interactions.

  • Building Digital-First Marketing Campaigns: A New Era of Brand Strategy From GenAI to Gaming

    With the rise of digital platforms and gaming, marketers must rethink their strategies to capture attention and build loyalty. In this talk, Caroline reveals how she led groundbreaking campaigns such as Cobrah’s GenAI-powered concert visuals and connected artist merchandise with NFC to provide exclusive digital content experiences for fans. She discusses the importance of digital-first thinking and how brands can stay ahead of the curve.

    Attendee Results:

    • Understand how to craft effective digital-first marketing strategies.
    • Learn how to engage with audiences across AR, VR, metaverse platforms, gaming, and NFC
    • Gain insights into using GenAI to maintain creativity and stay on budget.

  • Data-Driven Marketing in the Entertainment Industry Optimizing Campaigns and Maximizing ROI through Strategic Insights

    Data is the backbone of modern marketing, but how can entertainment brands use it effectively? Caroline delves into her experience with data-driven decision-making, from analyzing fan behavior at Warner Music Group to tailoring campaigns for platforms like Showtime. She explains how marketers can harness data insights to improve campaign performance and boost return on investment.

    Attendee Results:

    • Learn the importance of data in optimizing marketing strategies.
    • Understand how to interpret fan and audience behavior to drive engagement.
    • Discover ways to maximize ROI through data-backed decision-making.

  • Women in Innovation: Breaking Barriers and Leading Change in Marketing Creating Space for Women to Lead in Tech-Driven Industries

    In this inspiring keynote, Caroline shares her personal journey as a woman in tech-focused marketing roles, from founding her consultancy Daily Marauder to leading innovation at Warner Music Group. She discusses the unique challenges and opportunities women face in driving change and innovation, and how to foster a culture of inclusivity and creativity in the marketing industry.

    Attendee Results:

    • Hear first-hand experiences of navigating leadership as a woman in tech-driven industries.
    • Learn strategies for fostering diversity and inclusivity in marketing teams.
    • Gain practical tips for breaking barriers and leading innovation.

Caroline Giegerich Videos

  • Unplug and reboot your creativity: Caroline Giegerich at TEDxAustinWomen
    Unplug and reboot your creativity: Caroline Giegerich at TEDxAustinWomen
    Caroline Giegerich's personal talk digs deep to investigate digital overload as it affects our creative thinking. Through her own battle with digital...
See All Videos »

FAQs on booking Caroline Giegerich

  • How do I book Caroline Giegerich to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Caroline Giegerich for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Caroline Giegerich, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Caroline Giegerich or any other speaker of your choice.

  • What are the speaker fees for Caroline Giegerich

    Speaking fees for Caroline Giegerich, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Caroline Giegerich are for live events and for virtual events. For the most current speaking fee to hire Caroline Giegerich, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Caroline Giegerich speak about?

    Caroline Giegerich is a keynote speaker and industry expert whose speaking topics include Artificial Intelligence, Disruptive Thinking, Entertainment, Female Leadership, Futurism, Gaming, Innovation, Marketing, Music, Social Media, Technology, TED, Thought Leadership, Women in Tech.

  • Where does Caroline Giegerich travel from?

    Caroline Giegerich generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Caroline Giegerich’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Caroline Giegerich for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Caroline Giegerich for your next private or corporate function.

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Caroline Giegerich is a keynote speaker and industry expert who speaks on a wide range of topics such as The Future of Music Marketing: How GenAI, Gaming the Creator Economy and other Emerging Technologies are Revolutionizing Fan Engagement and Revenue Streams, The Intersection of Digital and Physical: Reinventing Innovative Approaches to Consumer Engagement and Increasing Profit Margins, Building Digital-First Marketing Campaigns: A New Era of Brand Strategy From GenAI to Gaming, Data-Driven Marketing in the Entertainment Industry Optimizing Campaigns and Maximizing ROI through Strategic Insights and Women in Innovation: Breaking Barriers and Leading Change in Marketing Creating Space for Women to Lead in Tech-Driven Industries. The estimated speaking fee range to book Caroline Giegerich for your event is $10,000 - $20,000. Caroline Giegerich generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Brenda Louise Romero, R "Ray" Wang, Lori Cheek, Dr. Heather Knight and Barbara Corcoran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Caroline Giegerich for an upcoming live or virtual event.

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