In this talk, Caroline explores the latest trends in music marketing, from augmented reality to AI-driven experiences, and how artists and brands can harness these technologies to create deeper fan engagement. Using real-world case studies such as Melanie Martinez's VIP AR mirror experience, launching 300E artists in Decentraland, building concert visuals with GenAI for Cobrah, and re-inventing artist merch with NFC, she illustrates the power of innovation in expanding artist revenue and brand loyalty.
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In this presentation, Caroline shares insights on how to bridge the digital and physical worlds by transforming physical merchandise into dynamic consumer experiences. Drawing from her experience at Warner Music Group creating NFC chip-enabled T-shirts for artists like Nessa Barrett, she showcases how digital content and physical products can merge to elevate fan interaction while increasing profit margins.
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With the rise of digital platforms and gaming, marketers must rethink their strategies to capture attention and build loyalty. In this talk, Caroline reveals how she led groundbreaking campaigns such as Cobrah’s GenAI-powered concert visuals and connected artist merchandise with NFC to provide exclusive digital content experiences for fans. She discusses the importance of digital-first thinking and how brands can stay ahead of the curve.
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Data is the backbone of modern marketing, but how can entertainment brands use it effectively? Caroline delves into her experience with data-driven decision-making, from analyzing fan behavior at Warner Music Group to tailoring campaigns for platforms like Showtime. She explains how marketers can harness data insights to improve campaign performance and boost return on investment.
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In this inspiring keynote, Caroline shares her personal journey as a woman in tech-focused marketing roles, from founding her consultancy Daily Marauder to leading innovation at Warner Music Group. She discusses the unique challenges and opportunities women face in driving change and innovation, and how to foster a culture of inclusivity and creativity in the marketing industry.
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Caroline Giegerich is a keynote speaker and industry expert who speaks on a wide range of topics such as The Future of Music Marketing: How GenAI, Gaming the Creator Economy and other Emerging Technologies are Revolutionizing Fan Engagement and Revenue Streams, The Intersection of Digital and Physical: Reinventing Innovative Approaches to Consumer Engagement and Increasing Profit Margins, Building Digital-First Marketing Campaigns: A New Era of Brand Strategy From GenAI to Gaming, Data-Driven Marketing in the Entertainment Industry Optimizing Campaigns and Maximizing ROI through Strategic Insights and Women in Innovation: Breaking Barriers and Leading Change in Marketing Creating Space for Women to Lead in Tech-Driven Industries. The estimated speaking fee range to book Caroline Giegerich for your event is $10,000 - $20,000. Caroline Giegerich generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Brenda Louise Romero, R "Ray" Wang, Lori Cheek, Dr. Heather Knight and Barbara Corcoran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Caroline Giegerich for an upcoming live or virtual event.
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