In this session Jake will walk through the psychology of how juries make decisions (It doesn’t work like you think it does) and how successful litigators apply psychology to effectively persuade them. We will review several juror’s cognitive biases and how savvy litigators can leverage them to increase your odds of winning. These will include:
Attendees will gain a better understanding of juries and walk away with actionable ways to be more effective litigators.
Embark on a captivating exploration of the intersection between psychology and damages valuation in litigation with our esteemed speaker, Jake McKenzie, an expert seasoned in supporting trial lawyers like you in complex legal battles. This session will delve into the profound impact of psychological levers such as the endowment effect, consistency principle, and anchoring on the valuation process and effectively determining damages. Examine the psychological principles underlying the effects of seeking and awarding damages, and how monetary compensation can influence perceptions of the legal process, and where emotions can play a role in getting successful outcomes. Elevate your practice by mastering the art of setting damages through the lens of psychological principles.
Unlock the secrets to impactful trial advocacy with our distinguished speaker, an expert providing unparalleled views to support trial attorneys in complex litigation. In this engaging session tailored for trial attorneys, we delve into the art of storytelling and narrative construction where you will learn how to masterfully craft your trial delivery to present evidence that will prime juror perceptions and elicit powerful emotional appeal. Our speaker will share insights into the strategic use of cognitive framing and persuasion, providing key takeaways that can elevate your courtroom performance. Don't miss this opportunity to enhance your advocacy skills and leave a lasting impression in the courtroom.
Jake McKenzie is a keynote speaker and industry expert who speaks on a wide range of topics such as Irrational Juries and How to Love Them , The Intersection of Psychology and Damages in Litigation and Using Psychology to Craft Compelling Narratives. The estimated speaking fee range to book Jake McKenzie for your event is $10,000 - $20,000. Jake McKenzie generally travels from Birmingham, AL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mark Joseph Stern, Jefferson Fisher, Shontavia Johnson, Chase Neely and Mike Mumola. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jake McKenzie for an upcoming live or virtual event.
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