Colleen Joyce

CEO of Lawyer.com; Business Growth Strategist & Legal Marketing Innovator

Travels From Travels From:
Bernards, NJ, USA
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Speaker profile last updated by AAE Talent Team on 03/31/2025.

Colleen Joyce Speaking Topics

  • The Fun Formula: Scaling Your Business Without Burning Out

    Growing a business doesn’t have to be a grind—it can be an exciting, energizing journey when you inject fun into the process.

    Build a Team You Love – Hire for culture as much as skill. Encourage humor, traditions, and an environment where people enjoy coming to work.

    Gamify Growth – Turn goals into challenges. Use friendly competitions, fun incentives, and creative celebrations to keep motivation high.

    Make Networking an Experience – Skip the stale meet-and-greets. Host engaging events, themed happy hours, or retreats that make connections memorable.

    Market with Personality – Inject humor and storytelling into your brand. People connect with businesses that entertain, inspire, or feel authentic.

    Step Outside Your Comfort Zone – Travel, try new hobbies, and embrace adventure. Fresh experiences fuel creativity and big business breakthroughs.

    Avoid Burnout, Schedule Joy – Overworking kills momentum. Prioritize downtime, recharge, and build a business that’s fun to run every day.

    Growing a business should be exciting, not exhausting. When you make work fun, success follows naturally.

  • Creative Marketing Strategies: From Celebrity Spokespeople to AI Integration

    As Lawyer.com grew, so did its creative approach to marketing. One of the company’s most notable marketing initiatives was bringing on Lindsay Lohan as a spokesperson. Joyce explains that the decision to work with Lohan was rooted in their desire to think outside the box and break the stereotype that legal services are dull or unapproachable. By partnering with a well-known celebrity who had experienced her own legal challenges, Lawyer.com was able to humanize the legal process while capturing consumer attention.

    While the partnership with Lohan was successful, Joyce acknowledges that marketing legal services on platforms like social media can be challenging. Unlike more traditional consumer goods, legal services don’t lend themselves to flashy promotions or sales. However, Joyce and her team have consistently found innovative ways to stand out in the legal marketing world, focusing on authenticity and consumer needs rather than purely promotional tactics.

    In addition to creative marketing, Lawyer.com also embraces the power of AI. Joyce highlights that the company began integrating AI into their operations two years ago, offering webinars and boot camps to educate lawyers on how to use AI to streamline their practices. AI can help lawyers generate ideas, write content more efficiently, and even assist with legal research. While AI won’t replace lawyers, it serves as a powerful tool to enhance productivity and creativity, helping firms grow more effectively.

  • How to Stand Out in the World of AI Content

    A bimonthly AI webinar that outlines the importance of AI in your business.

    • 4-Sentence Framework for AI Content Creation:
    • Persona: Define the expert (e.g., paralegal, social media strategist).
    • Goal: Clarify the objective (e.g., branding, demand letters).
    • Task: Specify the assignment (e.g., social media calendar, legal draft).
    • Highlight: Emphasize key elements (e.g., tone, images, hashtags).
    • Editing AI Prompts for Better Output:
    • Tone: Adjust for professionalism, playfulness, or urgency.
    • Format: Shorten, expand, or restructure for clarity.
    • Take Out: Remove unnecessary sections.
    • Add In: Include key details for stronger messaging.

FAQs on booking Colleen Joyce

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  • What topics does Colleen Joyce speak about?

  • Where does Colleen Joyce travel from?

    Colleen Joyce generally travels from Bernards, NJ, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Colleen Joyce is a keynote speaker and industry expert who speaks on a wide range of topics such as The Fun Formula: Scaling Your Business Without Burning Out, Creative Marketing Strategies: From Celebrity Spokespeople to AI Integration and How to Stand Out in the World of AI Content. The estimated speaking fee range to book Colleen Joyce for your event is $5,000 - $10,000. Colleen Joyce generally travels from Bernards, NJ, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jean Oelwang, Emilie Aries, Dyana Valentine, Sara Blakely and Heather J. Crider. Contact All American Speakers for ratings, reviews, videos and information on scheduling Colleen Joyce for an upcoming live or virtual event.

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