Mike Lannen

Mike Lannen Speaking Topics

• The AI Advantage

  AI isn’t the future—it’s now, and it’s revolutionizing how businesses operate and sell. Whether you’re in lodging, marketing, or mountain resorts, this session will show you how artificial intelligence can streamline operations, spark innovation, and drive revenue. Led by Mike Lannen, founder of Eternity, a leading digital garketing and AI consulting firm, this session will equip you with the tools and insights to embrace AI confidently—even if your team or customers are skeptical.

  Why You Can’t Afford to Miss This:

  You’re managing a competitive business where staying ahead means adopting smarter, faster ways to sell. This session isn’t about jargon or distant possibilities—it’s about real-world strategies you can apply immediately to:

  • Streamline Sales Operations: Learn how AI tools can optimize processes, eliminate bottlenecks, and free up your team to focus on closing deals.
  • Win Over Skeptics: Gain practical methods to get buy-in from employees and customers who may be hesitant about AI-driven changes.
  • Drive Innovation: See how businesses across industries like lodging, resorts, and transportation are leveraging AI to personalize customer experiences and boost revenue.

  Tangible Takeaways:

  • Clear Steps to Integrate AI into Your Sales Processes—no technical background required.
  • Tips to Overcome Employee and Customer Resistance—turn skeptics into advocates.
  • Insights on Immediate AI Applications—from chatbots to data analytics that drive results.

  Whether you’re a senior manager, director, or a C-level leader looking to stay competitive, this session will provide actionable strategies to elevate your sales and embrace the power of AI. Don’t let your competitors outpace you -- transform your sales approach and position your business for the next level of growth.

• AI WORKSHOP: Actionable Tools for Transforming Hospitality

  Step into the future of hospitality with this AI workshop tailored for resorts, bed and breakfasts, and other service-driven businesses. Led by Mike Lannen of Eternity, this hands-on session will arm you with the latest AI tools like ChatGPT, ClaudeAI, Google NotebookLM, ZoomAI, and more. You’ll learn to automate guest interactions, streamline operations, and supercharge your marketing—all while maintaining that personal touch your guests love.

  Bring your laptop and get ready for practical, real-world strategies that will transform how you engage with guests, manage daily tasks, and thrive in the competitive hospitality landscape.

  What’s on the agenda?

  • Hands-on AI Training: Dive into AI tools to automate guest services and streamline operations, freeing up more time to focus on delivering unforgettable experiences.
  • Collaborative Problem Solving: Share challenges with peers and receive tailored AI solutions to apply directly to your business.
  • AI Meeting Assistants: Explore how AI can take the grunt work out of meetings by automating notes, follow-ups, and action items in Zoom, Teams, and Google Meet.
  • Live AI Demonstrations: Watch AI in action as it creates personalized, guest-specific marketing content tailored to your brand.

Navigating the AI Landscape: A Roadmap for Travel & Tourism

What if you could save hours of work, engage more customers, and drive more bookings—without adding extra stress to you or your team?

Artificial Intelligence isn’t just a buzzword—it’s a game-changer for the travel and tourism industry. From content creation to customer support, AI tools like ChatGPT are reshaping how professionals connect with travelers, optimize workflows, and make data-driven decisions that boost results. In this insightful and practical session, Mike Lannen—founder of Eternity, a leading digital marketing and web design firm—will guide you through the evolving AI landscape and show you how to harness it for real-world impact.

Tailored specifically for travel and tourism professionals, this session will break down how to apply AI in sales, marketing, and operations—no tech background required. Whether you're just getting started or looking to deepen your understanding, you'll leave with practical strategies you can implement immediately.

Key Takeaways:

• Discover how to use AI tools like ChatGPT to streamline your marketing and communication efforts—saving time and boosting engagement.
• Learn how to automate repetitive tasks in sales and operations, freeing up your team to focus on what matters most.
• Gain real-world examples and AI prompts you can adapt and use right away to improve customer experiences and increase bookings.

Join us to cut through the noise, demystify AI, and walk away with a clear, actionable roadmap for transforming your travel or tourism business in 2025 and beyond.