Barbara Caplan

Marketing Research Partner, Consumer Trends Expert, Industry Authority

Travels From Travels From:
New York, NY, USA
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Barbara Caplan Biography

Barbara Caplan currently serves as a partner for Yankelovich Partners, Inc., a leading U.S. marketing research and consulting firm. An expert on consumer trends, she is recognized as one of America's foremost authorities on the food, retail, fashion, housing, and personal care industries.

Caplan's primary responsibilities at the firm are focused on the Yankelovich MONITOR. The Yankelovich MONITOR has tracked values, beliefs, and lifestyles for over 25 years, providing a reliable, scientific view on the future. She is instrumental in client service at Yankelovich and plays a significant role in the firm's presentations and public engagements.

Caplan has collaborated extensively with major companies such as General Mills, American Express, Meredith Corporation, Avon, AARP, and Sara Lee. She is an author and lecturer on consumer trends, having published articles and essays in Marketing News and the Arthur Anderson Retail Letter. Caplan earned a bachelor's degree in political science from Smith College and a master's degree in psychology from Columbia University and Sarah Lawrence College. Before joining Yankelovich, she taught child psychology at Pace University.

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Speaker profile last updated by AAE Talent Team on 01/27/2024.

FAQs on booking Barbara Caplan

  • How do I book Barbara Caplan to speak at my event?

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  • What are the speaker fees for Barbara Caplan

    Speaking fees for Barbara Caplan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Barbara Caplan are for live events and for virtual events. For the most current speaking fee to hire Barbara Caplan, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Barbara Caplan speak about?

    Barbara Caplan is a keynote speaker and industry expert whose speaking topics include Business, Marketing, Sales.
  • Where does Barbara Caplan travel from?

    Barbara Caplan generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Barbara Caplan is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Barbara Caplan for your event is $10,000 - $20,000. Barbara Caplan generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are David Allison, James Hackett, Amiee Bayer-Thomas, Jeffrey Shaw and Laura Zebersky. Contact All American Speakers for ratings, reviews, videos and information on scheduling Barbara Caplan for an upcoming live or virtual event.

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