Philippa Gamse

Philippa Gamse Speaking Topics

• Website Wealth: Finding the Hidden Gems

  Almost every website is leaving money on the table, either in missed opportunities for new products, services or other revenue sources, for reaching new target markets, or in wasted money and resources. These insights are often far from obvious and can only be found using web analytics.  

  In this program, Philippa will show you how to make full use of the diamond mine that digital analytics can be – in English and free of technical jargon! Learn how using these tools can grow your business, and how you can discover key nuggets of relevant actionable information without going into data overwhelm.

  Attendee results:

  1. The Metrics that Matter • how (and why) to prioritize the metrics that can change your online business results today
  2. Plugging the Leaks • how to look for places where you may be losing valuable visitors or opportunities.
  3. Secrets of your Site Search • why your own search engine is such a valuable market research tool, and how to use it for business growth.

• Your Website is Talking – But Nobody Cares!

  People buy emotionally, and if possible, from other people that they like. Yet many websites are dry, impersonal, full of “corporate-speak” and jargon, and fail to engage visitors, or to create any authenticity or empathy.

  In this program, Philippa Gamse will show business owners and executives how to create meaningful and profitable emotional connections on a screen.

  Your audience will learn how to:

  • Create and nurture the five key emotions for effective online relationships
  • Gain a deeper understanding of their different visitor types, wants and needs
  • Promote their business online with credibility, authenticity, and differentiation
  • Avoid common mistakes which destroy relationships and cause visitors to flee

Top Ways to Tune-Up Your Website

Even the most well-thought-out and carefully designed websites can have unexpected gaps in content or user experience, leading to less-than-optimal outcomes. Over time, these gaps can become very expensive in terms of missed opportunities and wasted resources.

In this program, Philippa Gamse will show business owners and marketing professionals key pointers for reviewing their website and online promotional strategies to ensure peak performance.

Your audience will learn how to:

• Make sure that the site appeals to and reaches all possible target markets
• Make sure that the site content ensures lasting emotional connections with visitors
• Make sure that the site effectively “asks for the business”
• Find and fix the online “leaks” that drain time and money

Big Data for Any-Size Company

I’ve audited over 5,000 web presences since 1995, and over 95% of them were leaving money on the table – either through missed opportunities for sales and leads, or through time and energy expended to little or no avail.

There are plenty of evaluation tools, both for your website, and increasingly, for social and mobile media. Yet many business owners are still not sure how to measure their digital success, or how to identify clear problems – and they’re leaking money and other resources every day.

Find out what’s really going on with your digital marketing efforts – and how to leverage them effectively. This program will help you to ensure that you’re using the best tactics, allocating an appropriate mix of resources, making the most of all opportunities, and maximizing your return on investment.

You’ll learn how to:

• Select digital marketing measurement tools to meet your specific needs;
• Drill down beyond the “feel-good” numbers for actionable information;
• Identify and fix hidden “leaks” in your digital presence which are draining your bottom line; and
• Apply new insights across the organization for maximum impact.

How do you overcome all the politics and “turf” issues?

This presentation explores best governance and leadership practices for ensuring digital success.

Following the program, you will understand how to:

• Create the best management and decision-making structure within your organization;
• Think outside traditional (and limiting) departmental boundaries;
• Distinguish between helpful and misleading best practices; and
• Get beyond “politics and pecking orders” to maximize effective decision-making.

Leadership Best Practices for Digital Success

With good planning and implementation, your digital presence should be both a revenue-generating and a cost-savings centre that positions you at the cutting edge of your industry.

But instead of fitting conveniently into a “box” within one department, the web and social media impact your entire business. The hierarchical management structure of many organizations doesn’t just fail to leverage digital opportunities – it quite often sabotages them!

So, where does your digital presence “live” within your business, and who should be in charge of it? What management and leadership skills are required?