Charlotte Beers

Former CEO at Ogilvy & Mather, Former Undersecretary Public Diplomacy State Department and Author

Travels From Travels From:
New York, NY, USA
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Charlotte Beers Biography

Born in Texas, Charlotte Beers has combined her business insight with an innate Southern charm to become highly successful in the competitive world of advertising and marketing, which in turn took her on to the position of Undersecretary for Public Diplomacy and Public Affairs reporting to Secretary of State Colin Powell. Charlotte was named “the most powerful woman in advertising” and was called “the queen of Madison Avenue.” Featured on the cover of Fortune Magazine and Business Week Magazine as one of the most powerful women in America, her mantra of the difference between products and brands revolutionized major ad campaigns, bringing unprecedented success to her clients and the advertising agencies she managed.

Charlotte began her career in advertising as an account executive at J. Walter Thompson Advertising, becoming the first female Senior Vice President in the firm's history. From J. Walter Thompson, Charlotte was called to bring her skills as a turnaround agent to Tatham-Laird & Kudner as CEO. During her time as Tatham’s CEO, their billings tripled and major accounts were brought under the company's umbrella. Her success led her to her next position as Chairman/CEO of Ogilvy & Mather Worldwide, a $5.4 billion, 8,000-employee, multinational advertising agency. In her five years with the firm, billings increased by $2 billion. Harvard Business School and many other universities still teach this best-selling case study on leadership titled “Charlotte Beers at Ogilvy.”

From 2001 to 2003, she served as Undersecretary of State for Public Diplomacy & Public Affairs, taking on the task of bringing Brand America to the world, with special focus on the Middle East. For her service, Charlotte was awarded the Distinguished Service Medal, the State Department's highest honor.

Charlotte’s additional accolades include the “Legend in Leadership Award” from the Yale School of Management, being named one of Glamour Magazine's “Women of the Year,” the Sara Lee Frontrunner Award and the esteemed Matrix Award from the New York Women in Communications. Charlotte was also inducted into the Advertising Hall of Fame in 2009.

Charlotte currently serves on the Board of Martha Stewart Living Omnimedia and conducts seminars throughout Europe and the United States called “The X Factor,” “X” representing the potential of women to lead. The workshops have given women the tools to take charge, find pride and power at work, and to learn to never miss a moment to lead in the many industries they represent.

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Speaker profile last updated by AAE Talent Team on 04/18/2024.

Charlotte Beers Speaking Topics

  • Winning Women.

    Studies have shown a shocking evolution in working women. A huge number are paralyzed mid-career, unable to make significant inroads into leadership positions. Traditional management intervention is often ineffective. Charlotte Beers, the legendary advertising exec and former chairman of both J. Walter Thompson and Ogilvy & Mather, leads a dynamic session filled with strategies that will give women the insight and vision to break into the leadership circle. With gathered lessons from her workshops and personal anecdotes from her own successful career, Beers reveals shortcuts that help women assess not only what they have to offer, but also the steps to successfully present their unique qualities.

Charlotte Beers Videos

  • Channel Your Strengths | Powerful Advice from Charlotte Beers ...
  • Charlotte Beers at TEDxWomen 2012 - YouTube

Charlotte Beers Books

  • I'd Rather Be in Charge: A Legendary Business Leader's Roadmap for Achieving Pride, Power, and Joy at Work
    I'd Rather Be in Charge: A Legendary Business Leader's Roadmap for Achieving Pride, Power, and Joy at Work

FAQs on booking Charlotte Beers

  • How do I book Charlotte Beers to speak at my event?

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  • What are the speaker fees for Charlotte Beers

    Speaking fees for Charlotte Beers, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Charlotte Beers are for live events and for virtual events. For the most current speaking fee to hire Charlotte Beers, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Charlotte Beers speak about?

    Charlotte Beers is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leadership, Executive Leadership, Innovation, Leadership, Marketing, Political, Sales.
  • Where does Charlotte Beers travel from?

    Charlotte Beers generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Charlotte Beers’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Charlotte Beers for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Charlotte Beers for your next private or corporate function.
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Charlotte Beers is a keynote speaker and industry expert who speaks on a wide range of topics such as Winning Women.. The estimated speaking fee range to book Charlotte Beers for your event is $20,000 - $30,000. Charlotte Beers generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dyana Valentine, Geoffrey Moore, Rita Clifton, Tim Sanders and Kathy Ireland. Contact All American Speakers for ratings, reviews, videos and information on scheduling Charlotte Beers for an upcoming live or virtual event.

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