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Andy Sernovitz

Visiting Scholar at Wharton, Author, Expert in Word of Mouth Marketing

Andy Sernovitz
Travels From Travels From:
Illinois, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: Please Contact
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Categories Categories:
Categories Categories:
Business, Business Leadership, Customer Experience, Marketing, Social Media, Technology
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Andy Sernovitz Biography

Andy Sernovitz is a Visiting Scholar at the Wharton School of Business, where he teaches the world's first MBA course on Internet Entrepreneurship. He is also recognized for his contributions to the field of word of mouth marketing, as the author of the New York Times best-selling book "Word of Mouth Marketing: How Smart Companies Get People Talking." Beyond academia, he has taught this marketing discipline at Northwestern University.

A highly sought-after speaker, Sernovitz customizes each speech to the unique needs of the audience, creating an involving and relevant program that delivers actionable suggestions and strategies. He offers keynote programs on topics such as "Word of Mouth Marketing in 5 Simple Steps," "Ethics in Word of Mouth Marketing," and "Responding to Negative Word of Mouth." These programs reflect his deep commitment to marketing ethics and his status as a purist in the field.

Sernovitz also engages in consulting, directing his expertise toward companies and mission-driven leaders to enhance their brand stories and cultural impact. He has advised over 100 companies on crafting remarkable cultures and messages. His consulting extends to creating peer-to-peer communities for leaders in various sectors, including corporate social responsibility, DEI, talent, and healthcare. His past consulting clients have included prominent Internet companies and select start-ups, such as MyPoints.com, Politics.com, Experian, and Hitachi, leveraging his extensive network and expertise gained from his tenure as President Emeritus of the Association for Interactive Media (AIM), the world's largest association of Internet companies.

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Speaker profile last updated by AAE Talent Team on 03/14/2024.

Andy Sernovitz Speaking Topics

  • Consumers in Control: Word of Mouth, Consumer Respect, and Marketers Learning to Live With It.

    A higher-level talk that addresses trends in marketing and consumer-generated media, with more focus on the broader phenomenon and less on the specific tactics. Word of mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Andy will talk about how this phenomenon has happened -• and what we all need to do to keep it happening. Learn how to make word of mouth part of your corporate philosophy and how to do it the right way. Become part of the movement and evangelize honest word of mouth. We all win when businesses learn that they make more money by earning the respect and recommendation of their customers.

  • Ethics in Word of Mouth Marketing.

    When your company participates in blogs, message boards, and MySpace, there are specific ethical rules you need to understand to stay out of trouble. Andy will give you the understanding and guidance you need to ensure that your word of mouth programs are always honest, that your brand is protected, and that your company is never embarrassed.

  • Word of Mouth Marketing

    5 Simple Tactics. Ideal for general audiences, or anyone who is interested in hands-on, practical lesson about how to make word of mouth marketing work. Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. --Finding the right people to talk about you (influencers and evangelists) --Giving them something to talk about (viral email, samples, buzz, and more) --Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms) --Participating in the conversation --Tracking and measuring results

Andy Sernovitz Books

  • Word of Mouth Marketing: How Smart Companies Get People Talking
    Word of Mouth Marketing: How Smart Companies Get People Talking

FAQs on booking Andy Sernovitz

  • How do I book Andy Sernovitz to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Andy Sernovitz for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Andy Sernovitz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Andy Sernovitz or any other speaker of your choice.

  • What are the speaker fees for Andy Sernovitz

    Speaking fees for Andy Sernovitz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Andy Sernovitz are for live events and for virtual events. For the most current speaking fee to hire Andy Sernovitz, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Andy Sernovitz speak about?

    Andy Sernovitz is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Customer Experience, Marketing, Social Media, Technology.

  • Where does Andy Sernovitz travel from?

    Andy Sernovitz generally travels from Illinois, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Andy Sernovitz for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Andy Sernovitz for your next private or corporate function.

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Andy Sernovitz is a keynote speaker and industry expert who speaks on a wide range of topics such as Consumers in Control: Word of Mouth, Consumer Respect, and Marketers Learning to Live With It., Ethics in Word of Mouth Marketing. and Word of Mouth Marketing. The estimated speaking fee range to book Andy Sernovitz for your event is $10,000 - $20,000. Andy Sernovitz generally travels from IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Nicholas de Wolff, Josh Linkner, Robert Stephens, Tim Sanders and Don Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Andy Sernovitz for an upcoming live or virtual event.

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