Speaker profile last updated by AAE Talent Team on 02/14/2024.
What is New Persuasion? New Persuasion is Dan McGinn's method of capturing the fundamental shifts in the way consumers, jurors and voters receive, interpret and act on the information they receive. The analysis process for New Persuasion is a fascinating mix of public opinion, census data, cultural trends, and behavioral analysis.
Dan has identified a set of societal shifts that impact virtually every organization in our society. A few examples:
Professional Amateurism – the empowerment of consumers to do everything from booking their own travel to managing their finances
Luxury as a Necessity – why consumers expect luxury at every price point and in every product and service
Free Agency – the new definition of loyalty among American consumers
Dan is a brilliant, unique and truly inspiring thinker. An authority on the "New Consumer" and the art of "Deep Listening," Dan has the amazing ability to translate everyday events and experiences into perceptive insights on the fundamental shifts taking place in our society.
Dan McGinn is a keynote speaker and industry expert who speaks on a wide range of topics such as New Persuasion.. The estimated speaking fee range to book Dan McGinn for your event is $10,000 - $20,000. Dan McGinn generally travels from VA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Fader, Jeff Molander, Robert Cialdini, Hamish Taylor and Michael Pantalon, Ph.D.. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dan McGinn for an upcoming live or virtual event.
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