Arthur M. Hughes

Vice President The Database Marketing Institute

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Florida, USA
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Arthur M. Hughes Biography

Arthur Hughes is vice president of The Database Marketing Institute. He is also Senior Strategist at e-Dialog, a major email marketing firm in Lexington, MA, and London UK. In this role he is responsible for creating database marketing, strategic and analytic solutions for major American companies. He has been designing and maintaining marketing databases for Fortune 500 companies and others for the past twenty years. His database experience includes catalogers, retailers, restaurants, telephone companies, insurance, banks, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and non-profit fund-raisers.

A graduate of Princeton University with a Masters in Public Affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to database marketing, he wrote the book! He is the author of The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), Strategic Database Marketing 3rd.Ed. (McGraw Hill 2005) and The Customer Loyalty Solution (McGraw Hill 2003).

Arthur is the founder of The Database Marketing Institute, Ltd. Through the Institute, he gave 28 two day seminars on Database Marketing from 1993 to 2000 with Dr. Paul Wang of Northwestern University. Graduates of the Institute’s training include 1,200 senior marketers from major US corporations.

Arthur's articles appear regularly in leading industry publications. His consulting assignments and lectures on marketing and economics have taken place in the U. S., Canada, Europe, Latin America and Asia. He has been a key speaker in marketing conferences in the U.S., Canada, U.K., Japan, Taiwan, Australia, New Zealand, Brazil, Venezuela, Malaysia and Portugal.

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Speaker profile last updated by AAE Talent Team on 01/23/2024.

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  • What topics does Arthur M. Hughes speak about?

    Arthur M. Hughes is a keynote speaker and industry expert whose speaking topics include Business, Marketing, Sales.
  • Where does Arthur M. Hughes travel from?

    Arthur M. Hughes generally travels from Florida, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Arthur M. Hughes is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Arthur M. Hughes for your event is available upon request. Arthur M. Hughes generally travels from FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Johan de Nysschen, Peter Fader, Jim Whitehurst, Kevin Harrington and Laurence Winmill. Contact All American Speakers for ratings, reviews, videos and information on scheduling Arthur M. Hughes for an upcoming live or virtual event.

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