Regis McKenna

Marketing Strategist, Technology Innovator, Venture Partner

Travels From Travels From:
San Francisco, CA, USA
Speaking Fee Speaking Fee:
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Regis McKenna Biography

Regis McKenna is chairman of a management and marketing consulting firm specializing in the application of information and telecommunications technologies to business strategies. His firm is highly focused on the integration of emerging technologies into marketable strategies. McKenna, whose professional experience spans several decades, is renowned for launching significant technological innovations such as the first microprocessor (Intel Corporation) and the first personal computer (Apple Computer). His contributions also include the first recombinant DNA genetically engineered product (Genentech, Inc.) and the first retail computer store (The Byte Shop). His marketing initiatives have catalyzed the introduction of numerous other technological breakthroughs including the first commercial laser for retail systems and the first desktop publishing systems.

Throughout his career, McKenna has played a pivotal role in advising numerous start-ups during their formative years, a list that includes prominent companies like America On Line, Apple, and Microsoft. Over the past decade, his consultancy has extended to major technology-based firms across the United States, Japan, and Europe. McKenna actively continues to engage with high-tech start-up companies through his venture activities, demonstrating an ongoing commitment to innovation and enterprise growth.

McKenna's insights into marketing and technological trends have been shared in several books, notably "The Regis Touch", which has been translated into nine languages and discusses his marketing theories. His subsequent publications, such as "Who's Afraid of Big Blue?" and "Relationship Marketing" have addressed competitive strategies and the importance of interactive relationships in business, respectively. His latest work, "Real Time: Preparing For The Age of the Never Satisfied Customer" was published by Harvard Business School Press, reflecting his forward-thinking on customer relations in the modern market.

Beyond his professional ventures, McKenna contributes his expertise to various educational and philanthropic organizations. He is a trustee at Santa Clara University and serves as President of the Board of Trustees for The New Children's Shelter of Santa Clara County. Additionally, he holds a venture partner position at the venture capital firm Kleiner Perkins Caufield & Byers and is a sought-after speaker on topics related to technology marketing and competitiveness throughout North America, Europe, and Asia.

Born in Pittsburgh, Pennsylvania, McKenna attended Saint Vincent College and Duquesne University before moving to Silicon Valley in 1962. His early career included pivotal roles at General Micro Electronics and National Semiconductor before he founded his marketing strategy firm in 1970. Today, The McKenna Group, headquartered in Palo Alto, California, continues to provide invaluable marketing and management consulting services globally, marking over 27 years of sustained industry leadership and innovation.

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Speaker profile last updated by AAE Talent Team on 04/25/2024.

Regis McKenna Videos

  • 11.9.11 Steve Jobs Legacy - YouTube
  • CHM Revolutionaries: Regis McKenna in Conversation with John ...
  • Regis McKenna and the Steve Jobs "Santa" - YouTube

Regis McKenna Books

  • Total Access
    Total Access
  • Real Time: Preparing for the Age of the Never Satistied Customer
    Real Time: Preparing for the Age of the Never Satistied Customer
  • Relationship Marketing: Successful Strategies For The Age Of The Customer
    Relationship Marketing: Successful Strategies For The Age Of The Customer
  • Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning
    Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning
  • The Regis Touch: New Marketing Strategies For Uncertain Times
    The Regis Touch: New Marketing Strategies For Uncertain Times
  • The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant
    The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant

FAQs on booking Regis McKenna

  • How do I book Regis McKenna to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Regis McKenna for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Regis McKenna, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Regis McKenna or any other speaker of your choice.
  • What are the speaker fees for Regis McKenna

    Speaking fees for Regis McKenna, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Regis McKenna are for live events and for virtual events. For the most current speaking fee to hire Regis McKenna, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Regis McKenna speak about?

    Regis McKenna is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leadership, Corporate Strategy, Customer Experience, Futurism, Marketing, Sales, Social Media, Strategic Leadership, Technology.
  • Where does Regis McKenna travel from?

    Regis McKenna generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Regis McKenna for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Regis McKenna for your next private or corporate function.
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Regis McKenna is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Regis McKenna for your event is $50,000 - $100,000. Regis McKenna generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Tim Sanders, Geoffrey Moore, Rick Barrera and Don Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Regis McKenna for an upcoming live or virtual event.

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