Susan Friedmann

Tradeshow Coach, Exhibit Strategy Expert, Author

Travels From Travels From:
New York, NY, USA
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Susan Friedmann Biography

Susan Friedmann, a Certified Speaking Professional (CSP), is renowned for her specialization in the tradeshow industry. She is widely recognized as "The Tradeshow Coach," focusing her efforts on enhancing the results of exhibitors through strategic planning and customer engagement techniques.

She collaborates with organizations aiming to elevate their tradeshow performances by attracting new business and retaining existing customers. Friedmann designs tailored strategies that cater to the specific needs of show organizers and exhibitors, ensuring customer retention and growth.

She provides personalized coaching to exhibit managers and conducts presentations and workshops both nationally and internationally. Friedmann's programs, which include half-day and full-day formats, are filled with practical, actionable advice aimed at improving the efficiency and effectiveness of tradeshow staff.

Originally from London, England, Susan brings over 20 years of experience as a consultant, speaker, and author within the tradeshow sector. Her deep industry knowledge and innovative insights make her a sought-after trainer and speaker, engaging audiences across various industries in the U.S., Mexico, and Europe.

A prolific writer, Friedmann has authored multiple books, with her writings translated into several languages. Her notable works include the "Secrets of Successful Exhibiting" series and "Meeting & Event Planning for Dummies." She regularly contributes to professional and trade publications and has featured as a media guest expert on platforms like CNN’s Financial Network and Bloomberg’s Small Business.

Susan is an active member of the National Speakers Association and serves as a National Board Director. Her commitment to speaking excellence is evidenced by her CSP designation, a prestigious acknowledgment held by a limited percentage of NSA members. Friedmann has also held positions as an adjunct faculty member at San Francisco State University and a past president of the American Marketing Association's Cincinnati Chapter. Her speaking engagements continue to offer valuable insights into marketing, non-verbal communication, and effective tradeshow tactics, enhancing the capabilities of tradeshow exhibitors worldwide.

Susan Friedmann Videos

  • Tradeshow Training Minute: Preparing Your Exhibit Team for ...
  • Tradeshow Training Minute: Uniforms and Dress Code - YouTube
  • Tradeshow Training Minute: Five Key Planning Principles - YouTube

Susan Friedmann Books

  • Breaking Free From The Prison Of Your Mind
    Breaking Free From The Prison Of Your Mind
  • The Complete Idiot's Guide to Target Marketing
    The Complete Idiot's Guide to Target Marketing
  • Riches in Niches: How to Make It Big in a Small Market
    Riches in Niches: How to Make It Big in a Small Market
  • Meeting & Event Planning For Dummies
    Meeting & Event Planning For Dummies

FAQs on booking Susan Friedmann

  • How do I book Susan Friedmann to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Susan Friedmann for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Susan Friedmann, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Susan Friedmann or any other speaker of your choice.
  • What are the speaker fees for Susan Friedmann

    Speaking fees for Susan Friedmann, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Susan Friedmann are for live events and for virtual events. For the most current speaking fee to hire Susan Friedmann, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Susan Friedmann speak about?

    Susan Friedmann is a keynote speaker and industry expert whose speaking topics include Business Coaching, Publishing.
  • Where does Susan Friedmann travel from?

    Susan Friedmann generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Susan Friedmann’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Susan Friedmann for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Susan Friedmann for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Susan Friedmann or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Susan Friedmann is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Susan Friedmann for your event is available upon request. Susan Friedmann generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Cynthia Montgomery, Dianna Booher, Meredith Fineman, R. Mark Rodgers and Lorie Marrero. Contact All American Speakers for ratings, reviews, videos and information on scheduling Susan Friedmann for an upcoming live or virtual event.

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