John Jacobs

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5 out of 5

Co-Founder & Chief Creative Optimist of Life is Good

Travels From Travels From:
Boston, MA, USA
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John Jacobs Biography

John Jacobs, co-founder and CCO (Chief Creative Optimist) of Life is Good, along with his brother Bert, launched their business with a mere $78, selling T-shirts in the streets of Boston and at college dorms across the East Coast. Today, Life is Good has grown into a $100 million positive lifestyle brand, available in over 2,000 retailers across the US and Canada.

The inspiration for their business was derived from stories of individuals, primarily children, facing significant adversity. These narratives reinforced the idea that optimism can be incredibly impactful, especially during the most challenging times. This insight led to the formation of a business model dedicated to assisting children in need. Life is Good has committed to donating at least 10% of its annual net profits to the Life is Good Kids Foundation, a move that positively impacts over 1 million children annually who are grappling with poverty, violence, and illness.

Jacobs is responsible for leading the creative vision that guides the art and messaging direction of Life is Good. The brand aims to inspire optimism in everyone it touches. Jacobs also enjoys outdoor adventures with his family, awkward dancing, and diving into the water to catch things.

With the aim of inspiring others to embrace optimism and nurture the good in their lives, Jacobs and his brother authored "Life is Good: The Book/How to Live with Purpose and Enjoy the Ride," which was published by National Geographic in September 2015. Additionally, Jacobs has been honored with several honorary doctorates from various universities for his contributions to entrepreneurship, business innovation, and philanthropy. His and Life is Good's achievements have been recognized and featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others. Being the youngest of six siblings from Needham, MA, Jacobs and his brother credit their mother as their initial source of optimism and the inspiration for Life is Good.

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Speaker profile last updated by AAE Talent Team on 04/11/2024.

John Jacobs Speaking Topics

  • Embracing the Power of Optimism to Innovate & Thrive in Times of Change

    Business leaders see significant change ahead for their companies as 71 percent of CEO’s expect the next three years to be more critical for their industry than the last 50. Jacobs dives into creating a “yes, and” culture focused on opportunities—not obstacles—and the kind of brand-building that can stand the test of time.

  • Cultivating a Culture of Optimism from the Inside Out

    Jacobs shares experience from Life is Good to help audiences discover their own sense of optimism and uncover a deeper meaning to their work. Lessons on gratitude, openness, and compassion show how simple mindset shifts can transform company culture and customer experiences.

  • Positive Purpose

    More than ever, consumers expect the brands they buy from to be socially responsible. Jacobs shares the Life is Good story and inspires audiences to integrate a deeper meaning into their work—the authentic way.

  • Life is Good: The Power of Optimism

    John Jacobs’ inspiring business story and lessons on optimism and conscious capitalism will demonstrate how focusing on the good can transform your mindset and business and take you anywhere.

John Jacobs Videos

  • Life is Good | Our Story
    Three simple words changed our lives forever. Learn how it all began. Life is not easy. Life is not perfect. But Life is Good....
  • Positive Purpose and Spreading Optimism - John Jacobs - YouTube
  • Massachusetts Conference for Women 2014 Keynote - John Jacobs ...

John Jacobs Books

  • Life Is Good: Simple Words from Jake and Rocket
    Life Is Good: Simple Words from Jake and Rocket

FAQs on booking John Jacobs

  • How do I book John Jacobs to speak at my event?

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  • What are the speaker fees for John Jacobs

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  • What topics does John Jacobs speak about?

    John Jacobs is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Executive Leadership, Happiness, Innovation, Marketing, Psychology, Retail, Sales, Social Activism.
  • Where does John Jacobs travel from?

    John Jacobs generally travels from Boston, MA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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John Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics such as Embracing the Power of Optimism to Innovate & Thrive in Times of Change, Cultivating a Culture of Optimism from the Inside Out, Positive Purpose and Life is Good: The Power of Optimism. The estimated speaking fee range to book John Jacobs for your event is $50,000 - $100,000. John Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bert Jacobs, Sara Blakely, Daymond John, Jesse Itzler and Jennifer Hyman. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Jacobs for an upcoming live or virtual event.

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