Margo Berman

Author, Award-Winning Creativity & Marketing Expert

Travels From Travels From:
Florida, USA
Speaking Fee Speaking Fee:
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Margo Berman Biography

Margo Berman, creator of the tactikPAK® series, is a recognized Professor of advertising and a Kauffman Faculty Scholar at Florida International University. She is a national and international award-winning copywriter who founded Global Impact, a boutique advertising agency. She developed campaigns for clients such as Alamo Rent a Car, American Express and Banana Boat Skin Care Products. In addition, she is a dynamic corporate trainer who presents exciting, interactive workshops in advertising, branding, creativity and writing.

Her first book, "Street-Smart Advertising: How to Win the Battle of the Buzz" (2010, 2nd ed.), an overview of advertising from strategy and concept to copywriting and design, is also available in Russian.

Her second book, "The Brains Behind Great Ad Campaigns" (2009), co-authored with Robyn Blakeman, explores the creative collaboration between copywriters and art directors.

Her third advertising book, "The Copywriter’s Toolkit: The Complete Guide to Strategic Copy" (2012), examines all aspects of copywriting for every medium. All her books are available globally including Asia, Europe, South Africa, Canada and Australia.

Her fourth book, "MetaMind Yoga: Amazing Journey to a Joyful Life" (2013), written with Richard Israel, guides readers through an inner search for peace through retrospection and Mental Asanas (exercises).

Berman is now writing another book: "The Content and Copywriting. The Complete Toolkit for Strategic Marketing". She will also creating "Mental Peanut Butter: MARGOisms…Ideas that Stick to the Roof of Your Brain".

Following her suite of ten tactikPAK® ebooks and three educational apps, Berman’s fourteenth book, "The Blueprint for Strategic Advertising" (2016), focuses the strategic thinking behind multiplatform campaigns.

The tactikPAK® patented series is a library of learning. Each interactive module invites readers to learn new business skills. Every tactikPAK® offers a mobile course in short, easy-to-digest bites. You’re invited to indulge your curiosity and sample all ten as ebooks. Or, download the first three as apps.

  • 1 Advertising
  • 2 Advertising Strategy
  • 3 Copywriting
  • 4 Creativity
  • 5 Design
  • 6 Presentation
  • 7 Promotion
  • 8 Public Relations
  • 9 Resume
  • 10 Writing

Margo is now completing two more books: - "The Content and Copywriting. The Complete Toolkit for Strategic Marketing" - "Mental Peanut Butter: MARGOisms…Ideas that Stick to the Roof of Your Brain"

Her two 6-CD award-winning webinar sets, Street-Smart Advertising and More Street-Smart Advertising, won a national AWC Clarion Award for Educational Reference, She invented tactikPAK®, a system of learning in ten disciplines, created Mental Peanut Butter® training, and developed three advertising CDs.

Her award-winning website won a national AWC Clarion Award: www.UnlockTheBlock.com.

As an award-winning educator, Margo creates usable materials that enable applied learning. In 2021, she won the Outstanding Teaching Award in the Communications Department.

Margo is a developer of instantly applicable techniques for advertising, marketing and business students. Her innovative approach also serves as a reference for industry professionals.

BOOK Margo Berman

Speaker profile last updated by AAE Talent Team on 05/13/2024.

Margo Berman Speaking Topics

  • Creative Thinking: Power It Up

    You're creative even if you don't know it. Kids don't need to be taught to play or imagine. They just instantly access the right side of their brain. So, can you. Don't be surprised when you shut off the left side of your brain and have fun exploring solutions.

    You'll learn how to:

    • Become a master problem solver.
    • Find workarounds to everyday challenges.
    • Discover the right questions to ask.
    • Remove residual roadblocks.
    • Start at the end to get to your goal.

    Power thinking crushes whatever is holding you back. It’s the reset button to your brain. These creative tools will spark new insights. You'll replace "I can't" with "I can't YET." Get ready to transform yourself into a mind-bending, idea generator.

  • Branding and Standing Out: Find The U in Unique

    Everyone and every product have something unique. The key is to find it and show it. Even if there are tons people and products that all seem the same. They’re not. Something has to separate them. This session will define those differences.

    You'll discover how to:

    • Find what's unusual.
    • Solve a pain point.
    • Deliver a promise.
    • Become the go-to solution.
    • Answer “Why?”

    Perception is reality. If properly positioned, people or brands become the right choice. That’s because they are seen as solutions. Smart marketers know that something always needs to be fixed, corrected, or changed. Define what that is and what you offer. Then, you’re on the way. Don’t just say you’re different. Define and deliver unique.

Margo Berman Videos

  • Perspectives of the Industry ~ Margo Berman
    Perspectives from the Industry is a new series that includes professional 30-minute segment topics around different areas of communication.
  • FIU Big Ideas From Exceptional Women: Margo Berman
  • Margo Berman - Creativity: Change Your Brain
    Tap into your creative core and discover how to re-awaken your slumbering imagination.

FAQs on booking Margo Berman

  • How do I book Margo Berman to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Margo Berman for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Margo Berman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Margo Berman or any other speaker of your choice.
  • What are the speaker fees for Margo Berman

    Speaking fees for Margo Berman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Margo Berman are for live events and for virtual events. For the most current speaking fee to hire Margo Berman, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Margo Berman speak about?

    Margo Berman is a keynote speaker and industry expert whose speaking topics include Authors, College, Consulting, Creativity, Inventors, Marketing, Mindset, Personal Growth, Professors.
  • Where does Margo Berman travel from?

    Margo Berman generally travels from Florida, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Margo Berman’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Margo Berman for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Margo Berman for your next private or corporate function.
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Margo Berman is a keynote speaker and industry expert who speaks on a wide range of topics such as Creative Thinking: Power It Up and Branding and Standing Out: Find The U in Unique. The estimated speaking fee range to book Margo Berman for your event is $20,000 - $30,000. Margo Berman generally travels from FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Stedman Graham, Jim Carroll, Liene Stevens, SJ Murray and Soraya Darabi. Contact All American Speakers for ratings, reviews, videos and information on scheduling Margo Berman for an upcoming live or virtual event.

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