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Jeffrey K. Rohrs

Chief Marketing Officer at Yext, Former VP at Salesforce, Author

Jeffrey K. Rohrs
Travels From Travels From:
New York, NY, USA
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Categories Categories:
Broadcasting, Marketing, Networking, Social Media
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Jeffrey K. Rohrs Biography

Jeffrey K. Rohrs serves as the Chief Marketing Officer for Yext, the digital knowledge management pioneer, where he oversees global brand, enterprise, and partner marketing initiatives. Before his tenure at Yext, Rohrs was Vice President of Marketing Insights for Salesforce, following its acquisition of ExactTarget. At ExactTarget, he was pivotal in evolving the company from a specialized email marketing solution into a global, publicly-traded, omnichannel marketing cloud platform. He is also the author of the book "AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers," which explores proprietary audience development as a core marketing responsibility and has been ranked among the “Top 25 Social Media Books for Academia.”

Rohrs has a notable background in leadership and innovation in digital marketing, previously serving as President of Optiem, a digital marketing agency, where he managed high-profile clients such as Calphalon, Sherwin-Williams, and Things Remembered. His first book, "AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers," continues to be highly regarded in academic and professional circles for its insightful analysis into the dynamics of audience building in the digital age.

Living and working in the heart of Manhattan, Rohrs is an enthusiastic follower of Cleveland sports teams. He celebrated the Cleveland Cavaliers’ NBA Championship victory and remains hopeful about the future successes of the Cleveland Indians, despite his tempered expectations for the Cleveland Browns. This blend of professional achievement and personal passion underscores Rohrs' dynamic approach to both his career and his personal life.

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Speaker profile last updated by AAE Talent Team on 03/01/2024.

Jeffrey K. Rohrs Speaking Topics

  • Red Velvet: The Fabric of Audience

    As author of Audience: Marketing in the Age of Subscribers, Fans & Followers, Jeff Rohrs has spent a lot of time thinking about the needs, wants, and desires of niche audiences across today’s fragmented media landscape. In so doing, he stumbled upon a discovery: Red velvet is the fabric of audience.

    In this entertaining and informative keynote, you’ll learn why your business needs to adopt the “red velvet touch” in order to increase the size, engagement, and value of its proprietary audiences.

  • The Audience Imperative

    Lost amidst today's swell of content marketing, mobile app development, and social media mayhem is a simple fact: there's more competition for consumer attention than ever before. As a result, "build it and they will come" is not a marketing strategy; it's a recipe for disaster.

    Smart businesses aren't leaving their success to chance. Instead, they're building proprietary audiences across email, mobile, social, and other web-based channels in order to generate "attention on demand." In so doing, they're reducing their dependence on paid media and turning audiences into assets for their companies.

    In this entertaining and informative session, Jeffrey K. Rohrs will share insights from his new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. Attendees will emerge with a clear understanding of the principles of Proprietary Audience Development and a leg up on the competition who remain wholly dependent on renting audiences from others.

Jeffrey K. Rohrs Videos

  • Digital Marketing Summit at SMX West - Jeffrey K. Rohrs of ...
    Digital Marketing Summit at SMX West - Jeffrey K. Rohrs of ...
    "Email & The Audience Imperative" - Jeffrey K. Rohrs - VP, Marketing Insights, ExactTarget While we were posting, liking, tweeting and ...
  • Marketing Successfully in the Age of Subscribers, Fans and Followers
    Marketing Successfully in the Age of Subscribers, Fans and Followers
    Public Speaker and Marketing Guru Jeffrey Rohrs addresses strategies for successful marketing in today's social media world. Lost amidst ...
See All Videos »

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  • What topics does Jeffrey K. Rohrs speak about?

    Jeffrey K. Rohrs is a keynote speaker and industry expert whose speaking topics include Broadcasting, Marketing, Networking, Social Media.

  • Where does Jeffrey K. Rohrs travel from?

    Jeffrey K. Rohrs generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Jeffrey K. Rohrs is a keynote speaker and industry expert who speaks on a wide range of topics such as Red Velvet: The Fabric of Audience and The Audience Imperative. The estimated speaking fee range to book Jeffrey K. Rohrs for your event is available upon request. Jeffrey K. Rohrs generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Drew Binsky, Dan Runcie, Thomas Piketty, Joe Inzerillo and Kevin Allocca. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jeffrey K. Rohrs for an upcoming live or virtual event.

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