Adam Morgan

Adam Morgan is the highly respected author of ‘Eating The Big Fish: How Challenger Brands can compete against Brand Leaders,’ a seminal work in the world of branding. It not only popularized the term ‘challenger brand,’ but outlined a process for doing more with less whose principles have been widely praised and much imitated around the world.

eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Morgan after he wrote "Eating the Big Fish" – the book that popularised the term ‘challenger brand’ – the company exists to study challenger behavior and work with businesses who want to become challengers themselves.

Through eatbigfish Morgan has created entirely new ways of thinking about both the development of distinctive brands but also the cultural conditions necessary to support them, reshaping how many large corporations have thought about structuring their businesses for success.

His ideas will challenge your habits and the formulas of the past, provide new ways to think about insight, sources of growth, and sources of meaning for modern businesses and the people who run them.

Morgan is a highly sought after thought leader for business and marketing conferences around the world, inspiring them with his passion for brands, strategy and the challengers of the future.