Ana Andjelic

Ana Andjelic is a seasoned digital strategist and the former digital strategist at Droga5, an independent advertising agency known for its creative leadership, strategic orientation, technology integration, and human-centric approach. At Droga5, she contributed her extensive digital expertise to a highly talented team of creatives, strategists, and technologists. Before her tenure at Droga5, Andjelic held roles as a digital planner at HUGE, Inc., The Barbarian Group, and Razorfish, skillfully merging consumer behavior insights with emerging technological trends to advance brand strategies in the digital domain. Her professional areas of expertise include digital branding, digital marketing, social media, and experience design.

Andjelic is not only well-versed in the digital landscape but has also distinguished herself in the broader realm of modern business strategies, working with leading global brands such as LVMH, Sergio Rossi, and Moet Hennessy. She served as the Chief Brand Officer at Banana Republic, where she led a significant brand transformation, and has held the positions of Chief Marketing Officer at Mansur Gavriel and interim CMO at David Yurman. Additionally, she established the luxury practice at the global Havas network.

A recognized thought leader in the industry, Andjelic frequently shares her insights as a speaker and advisor on topics including brand transformation, digital innovation, and the future of the creator economy. She has spoken at high-profile events like FashionTech Berlin and Cannes Lions. Furthermore, Andjelic is an accomplished author, with her book "The Business of Aspiration" exploring the intersection of culture, digital trends, and business strategies. She also runs a weekly newsletter titled "The Sociology of Business" and contributes to esteemed publications such as Harvard Business Review, Fast Company, and The Guardian. Andjelic holds a Ph.D. in Sociology from Columbia University and a M.A. in Media Studies from New School University. Originally from Belgrade, Serbia, she now resides in New York City.