Andrew Lock

Andrew is often referred to as the "Yoda of Marketing" - not because of green pointy ears, but because of his enormous scope of his marketing knowledge!

With a background in the entertainment industry, Andrew became the personal manager of TV star Paul Daniels, who’s show featured on prime-time BBC for more than 17 years.

Following that, Andrew moved to the USA, where he developed the popular long-running WebTV show, "Help My Business!" which became the most watched marketing show on Apple iTunes for entrepreneurs. Andrew exposed traditional marketing techniques as outdated and ineffective, and he coined the phrase: ‘Marketing is everything and everything is marketing’ to describe the importance of marketing in every business.

Andrew's savvy marketing expertise has added literally millions of dollars to the bottom line of countless businesses globally. He’s considered one of the finest speakers in the world on the topics of Disney and effective marketing. In addition to authoring and co-authoring more than 12 popular business books, Andrew authored the best-selling marketing book about Walt Disney called "Walt’s Way.” In his presentation at the event, Andrew will show you how you can build a better business by modeling proven strategies from Disney, around sales, marketing, customer service, employee management, and more.