Andy Sernovitz

Andy Sernovitz is a Visiting Scholar at the Wharton School of Business, where he teaches the world's first MBA course on Internet Entrepreneurship. He is also recognized for his contributions to the field of word of mouth marketing, as the author of the New York Times best-selling book "Word of Mouth Marketing: How Smart Companies Get People Talking." Beyond academia, he has taught this marketing discipline at Northwestern University.

A highly sought-after speaker, Sernovitz customizes each speech to the unique needs of the audience, creating an involving and relevant program that delivers actionable suggestions and strategies. He offers keynote programs on topics such as "Word of Mouth Marketing in 5 Simple Steps," "Ethics in Word of Mouth Marketing," and "Responding to Negative Word of Mouth." These programs reflect his deep commitment to marketing ethics and his status as a purist in the field.

Sernovitz also engages in consulting, directing his expertise toward companies and mission-driven leaders to enhance their brand stories and cultural impact. He has advised over 100 companies on crafting remarkable cultures and messages. His consulting extends to creating peer-to-peer communities for leaders in various sectors, including corporate social responsibility, DEI, talent, and healthcare. His past consulting clients have included prominent Internet companies and select start-ups, such as MyPoints.com, Politics.com, Experian, and Hitachi, leveraging his extensive network and expertise gained from his tenure as President Emeritus of the Association for Interactive Media (AIM), the world's largest association of Internet companies.