Barry Nalebuff

Barry Nalebuff is the Milton Steinbach Professor at Yale School of Management, where he has been teaching for over three decades. His expertise covers negotiation, innovation, strategy, game theory, and entrepreneurship. Nalebuff is the author of multiple influential books, including international best-sellers "Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life," and "The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life," both of which have been instrumental in introducing game theory to a broader audience. Other notable works include "Co-opetition," which explores the synthesis of competition and cooperation, "Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small," offering a framework for creative problem-solving, and "Lifecycle Investing," proposing a novel strategy for retirement investing. His unique narrative, "Mission in a Bottle: The Honest Guide to Doing Business Differently—and Succeeding," presented in comic book format, details the journey and challenges of building Honest Tea, demonstrating his acumen in storytelling and business.

In 1998, Nalebuff, along with his former student Seth Goldman, co-founded Honest Tea, a company that became a pioneering brand in the bottled organic tea market and was recognized as one of Inc. magazine’s fastest-growing companies. The brand grew into a $100 million-dollar enterprise before being acquired by Coca-Cola in 2011. His entrepreneurial spirit continued with the founding of Kombrewcha, a slightly alcoholic kombucha brand, which was later acquired by AB-Inbev in 2016. Nalebuff is also involved in his latest venture, Real Made Foods, focusing on innovative food solutions.

Aside from his entrepreneurial endeavors, Nalebuff brings extensive consulting experience to multinational firms and previously advised the NBA in their negotiations with the National Basketball Players Association. He serves on several boards, including Q Drinks, Calicraft Beer, and AGP Glass, and actively contributes to entrepreneurship and business strategy through his writings, including a popular Forbes column. Nalebuff's educational contributions are also significant; he developed an online negotiation course available on Coursera, which boasts 400,000 active learners and holds the second-highest rating on the platform. His academic credentials are equally impressive, with a background as a graduate of MIT, a Rhodes Scholar, and earning his doctorate at Oxford University.