David Meerman Scott

David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote eleven books about it, including "The New Rules of Marketing & PR," the definitive book on the topic, which has been translated into 29 languages and is a Wall Street Journal bestseller. Now, there’s a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for human connection. There are businesses and organizations that have learned to win by tapping into this mindset by creating a Fanocracy. Scott’s book, "Fanocracy," co-authored with his daughter Reiko, proves that creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracy is rocket fuel used by forward-thinking companies and organizations of all sorts – including those from the most unlikely industries – to inspire and nurture true fans. Scott’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences. Scott inspires people to set old ideas and fears aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.

Scott’s ideas have captured the attention of respected firms and organizations all over the world – having spoken in over 40 countries and on all seven continents. His groundbreaking strategies don’t just slap new tools onto dusty old strategies – they reinvent the way to engage the marketplace. He is also credited with pioneering the concept of Newsjacking, which is now listed in the Oxford English Dictionary and recognized as a significant modern marketing strategy.

The top-selling book by Scott is "The New Rules of Marketing & PR," now in its 6th edition with over 400,000 copies sold. It is available in 29 languages and used as a text in hundreds of universities and business schools worldwide. "Real-Time Marketing & PR" and "The New Rules of Sales and Service" have each broken new ground with fresh ideas. Scott is co-author of "Marketing the Moon" (and contributing producer of the 2019 PBS documentary it inspired, "Chasing the Moon") and "Marketing Lessons from The Grateful Dead." Scott is a globalist with real-world experience building businesses and a sharp eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and in Hong Kong for two. Scott was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson Reuters delivered Scott the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

Scott is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music that is perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products and services, as walk-on music for speaking engagements, and in TV and radio commercials. Scott is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. His current portfolio of advisory clients includes HubSpot, where he has served since 2007, and he contributes his expertise to several non-profits including the Grateful Dead Archive at University of California/Santa Cruz. He is also a strategic limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies to scale sustainable revenue and healthy growth.