Donald Friedman

Don Friedman is executive vice president and chief marketing officer at CA, Inc. (formerly Computer Associates), responsible for CA's worldwide corporate marketing function, including managing the company's overall marketing strategy, branding and integrated marketing initiatives. In addition, Don works with the product marketing organizations that reside within CA's business unit organizations. He joined CA in 2005.

Don spent three decades at IBM and served in various senior marketing and management roles, including vice president of marketing and strategy for the company's Server Group. Prior to that, he served as general manager of three international business units for IBM Europe, Middle East and Africa , the PC Unit, General Business and the AS/400 Unit.

Most recently, Don was the managing director at Sound Beach Partners, where he provided management and marketing consulting to a variety of technology companies on re-branding, marketing and channel development. Previously, he was CEO of three global companies: Protegrity, a database security software company; International Flex Technologies, a high-tech electronics packaging business; and Sheldahl, a manufacturer of high-end electronics and specialty materials.

Don earned a bachelor's degree in engineering from Stevens Institute of Technology, and is a member of the Hoboken, New Jersey based school's Advisory Board.