Dr. Liz

Dr. Liz Wilson, a Ph.D. in organizational culture and behavior, has devoted over two decades of her career to assisting some of the world's most renowned brands through significant business transformations. As the founder and CEO of Include, she has recently pivoted her focus toward an enterprise transformation methodology that not only promises significant impact but also empowers individuals to spearhead change and achieve strategic business objectives.

Throughout her career, she has been motivated by a personal experience of witnessing discrimination against a loved one, driving her to seek effective solutions to combat discrimination in any form. This has culminated in the formation of Include, which stands as the first enterprise software of its kind, designed to aid all individuals in making inclusive decisions in real-time. Her innovative approach, "The 8 Specific Needs of All People©," aims to shift focus away from differences, fostering a more inclusive environment.

In the challenging climate of August 2020, Dr. Wilson successfully secured venture capital, a noteworthy accomplishment considering that only 2% of such funds were allocated to female founders that year. Her company, Include, has grown rapidly since, reflecting her profound impact on the field of organizational transformation. Dr. Wilson is also a recognized speaker on various topics relating to behavior, business, culture, and inclusion. Her presentations, known for their insight, humor, and engagement, often emphasize the importance of recognizing personal biases and privileges to foster a more inclusive society. Whether addressing a large audience or a more intimate workshop setting, Dr. Wilson equips attendees with the knowledge and tools necessary for creating inclusive environments in their own organizations.