Ekta Chopra

Ekta Chopra is a visionary IT executive and digital expert who has invested her entire career in transforming private equity-backed companies with cutting-edge technologies, high-performing teams, and digital technologies. She currently works at e.l.f. Beauty as Chief Digital Officer where she is responsible for digital transformation in her current role, including e-commerce, engineering, data ecosystem, enterprise applications, security, metaverse, AI/AR and consumer technologies. She is actively involved with leading e.l.f. Beauty's digital efforts to grow its digital footprint across the globe.

Chopra joined e.l.f in January 2016, bringing over 20+ years of technology experience from private equity and retail companies. She joined e.l.f from the James Irvine Foundation, where she defined and led a highly successful technology strategy for an investment portfolio. There she focused on the technology roadmap for enterprise applications, cloud transformation, and building relationships with top Silicon Valley brands to start new partnerships. Before that, she served as VP of Technology for Charming Charlie, a specialty retailer that grew from 17 to 120 stores nationally.

She holds a BA in technology and operations management and a minor in finance from California Polytechnic State University. She enjoys volunteering at non-profits by building their technical capacity and is a member of Silicon Valley CIO/CTO groups as a thought leader.