Elizabeth Goodgold

Liz is CEO of The Nuancing® Group, an identity consulting firm that helps companies understand the nuances of branding. She has created compelling marketing strategies for Sharp Hospital, HNC Software, e-Toys, Denver Postal Credit Union, and a myriad of other companies.

As author of the monthly Duh! Marketing Awards, Liz deliberately spotlights marketing blunders. Initially started as an e-mail newsletter, the Duh! Marketing Awards have now been featured in numerous publications and on several television and radio programs. Duh! Marketing will also become a book, scheduled to appear in January 2003.

Each month, over 600,000 magazine readers enjoy Liz’s marketing column in Entrepreneur magazine. Her insights on what it takes to build a brand make her column relevant and compelling. She has also been quoted in over 40 publications in the past year, from The New York Times and The Los Angeles Times to Brandweek and Inc. Magazine. She has also appeared on ABC, NBC, and CBS television affiliates as a marketing expert.

Liz teaches actionable, practical lessons and gives insight from the customer’s point of view. She instructs on how to stand out from the sea of similarity in the marketplace; how to jumpstart sales; and how to create compelling names, taglines, and marketing strategies.

Most Requested Topics:

DUH! Naming: How to build flawless recall so that customers think of you first

DUH! Branding: The seven secrets to building a brand image that increases sales

DUH! Corporate Branding: How to build a strong, consistent brand inside and out that gives you a competitive advantage

DUH! Internal Branding: How to create a corporate culture that helps you get, keep, and motivate your best employees

DUH! Marketing: Why your customers buy and how to get them to buy more

DUH! Selling: How to get more sales in less time