Eric Garland

Eric Garland is a futurist, author, and expert in economic trends, recognized for his deep understanding of market evolution and geopolitical shifts. As the founder and Director of Competitive Futures, a competitive analysis firm, Garland advises a diverse range of clients, including notable ones such as Energizer, Coca-Cola, Siemens, and various government entities like the country of France and the state of South Dakota. His expertise in competitive intelligence is sought after by executives worldwide, helping them navigate the complexities of different industries including technology, pharmaceuticals, biotechnology, and consumer lifestyles.

Garland's extensive work includes conducting over 100 competitive intelligence studies, which are crucial for executives to monitor potential threats and opportunities in their sectors. His approach to strategic planning is unique, as it combines the rigor of competitive intelligence with a nuanced understanding of future trends, a method he terms "future intelligence." This approach ensures that his clients are well-prepared for both immediate challenges and long-term shifts in their industries. With a prolific writing career, Garland has authored several influential books such as "Future Inc: How Businesses Can Anticipate and Profit from What's NEXT," "How to Predict the Future... and WIN!!!" and his latest, "Observations from Upper Mexico," which offers insights into emerging American trends.

In addition to his consulting work, Garland is an acclaimed keynote speaker, frequently addressing how leaders can leverage historical knowledge and current trends to excel in turbulent times. His presentations, like "The Chaos Advantage: How Great Leaders Win in Uncertain Times" and "Transformational Competition: How Great Leaders Turn Uncertainty Into Success," are tailored to the specific industries of his audience, focusing on innovative strategies in branding and customer relationships. His speaking engagements demonstrate his versatility and command over subjects that are vital to contemporary business scenarios.