Faith Popcorn

Faith Popcorn founded Faith Popcorn’s BrainReserve (FPBR), the futurist marketing consultancy, in 1974. Described by The New York Times as "The Trend Oracle" and by Fortune magazine as "The Nostradamus of Marketing," she is globally recognized as a leading futurist. With a staggering 95% accuracy rate, she has identified and predicted significant societal movements and consumer trends such as "Cocooning," "SOS," "AtmosFear," "Anchoring," "99 Lives," and "Vigilante Consumer."

As the key strategist for Faith Popcorn’s BrainReserve, she and her team apply their insights to cultural and business Trend Truths, helping clients to reposition their brands and companies, develop new models, and innovate for sustainable growth. Her expertise has made her a trusted advisor to CEOs of Fortune 200 companies including American Express, Apple, Citigroup, IBM, Johnson & Johnson, and PepsiCo. She has notably anticipated the rise of social media and the Metaverse, alongside predicting consumer shifts towards telemedicine, home delivery, and enhanced home entertainment.

Faith Popcorn is also a sought-after keynote speaker, addressing diverse topics such as "Adaptability," "Digital Transformation," "The Future of Business," and "The Rise of Females & Gender Fluidity." Her speaking engagements include prestigious forums such as Cannes Lions, SXSW, and the Arab Innovation Summit in Dubai. She has authored best-selling books like "The Popcorn Report," "Clicking," "EVEolution," and "Dictionary of the Future," with her latest, "Popcorn Report 2030: A Leap of Faith," scheduled for release soon.

Additionally, Faith Popcorn has ventured into media with the launch of her podcast "Jolty," which explores emerging trends. She is also involved in creating "SPACED," a seven-episode series under consideration by HBO, and has recorded an album about future trends. A native New Yorker and a graduate of New York University, she is a resident of Manhattan and Wainscott, New York, where she lives with her two adopted daughters and two Japanese Chins.