Fatima Robinson

Named one of Entertainment Weekly’s “100 Most Creative People in Entertainment,” Fatima Robinson is a dancer, music video director, and renowned choreographer. Robinson choreographed Pharrell’s unforgettable performance of the hit song “Happy” at the 2014 Academy Awards. In 2014/2015, she served as performance producer and choreographer for NBC’s hit series "The Voice." Additionally, Robinson has played a pivotal role in choreographing for films such as "Coming to America 2," "Dreamgirls," and "Space Jam 2." Her television contributions include choreography for "The Oscars," "The Voice," "So You Think You Can Dance," and more recently, serving as Creative Producer for the 2021 Grammys.

Renowned for her ability to blend classic dance styles with her distinct hip-hop flavor, Robinson has choreographed for notable brands and events including Chanel, Target, and the Super Bowl Halftime show. Her extensive work with top artists like Rihanna, Kendrick Lamar, Pharrell Williams, and Meghan Trainor showcases her influence in the music industry. Not only has Robinson choreographed memorable performances, but she has also directed music videos for artists such as Megan Trainor and Fifth Harmony. Her leadership roles extend to serving as Executive Producer for VH1's "Hip Hop Honors" and "Taking the Stage."

As the New York Times notes, Robinson is "one of the most sought-after hip-hop and popular music choreographers in the world." She has received MTV VMA nominations for Best Choreography, with a win for Best Hip Hop Video for "My Humps" and Best Choreography for "Hey Mama." Robinson has also directed and choreographed for commercials, including campaigns for NAIR and Old Navy. Her filmography includes working with stars like Will Smith, Halle Berry, Eddie Murphy, and directors such as Michael Mann and Ridley Scott. Her influential role was further highlighted when she became the second African American woman to choreograph the Academy Awards, marking a significant milestone in her career.