Flying Fish Consulting Team

John Yokoyama purchased Pike Place Fish in 1965, transforming it from a modest fish stand into the "World Famous" Pike Place Fish, known for its dynamic and entertaining environment. At the time of purchase, Yokoyama was only 25 years old and decided to buy the business as a means to better manage his finances, including payments on his new 1965 Buick Riviera. His initial hesitance soon gave way to a visionary leadership that drastically changed the fish market's fortunes.

Under Yokoyama's ownership, Pike Place Fish became renowned not only for its seafood but also for the engaging antics of its fish-flinging staff. This unique selling proposition turned the market into a popular tourist attraction and a cultural icon, featuring in various media including Spike Lee's Levi commercial and television shows like NBC's "Frasier", MTV's "Real World", and ABC's "Good Morning America". The market's fame grew without any expenditure on traditional advertising, relying instead on exceptional customer interactions and community engagement.

The ethos of Pike Place Fish extends beyond sales; it embodies a commitment to impacting people’s lives positively and fostering global peace and prosperity. This philosophy has also been integrated into their Consulting Team, which Yokoyama and his crew members spearhead. Initially starting with motivational appearances at special client events, their offerings have expanded to include a comprehensive consulting program. This program focuses on leadership empowerment within organizations, featuring special coaching on topics tailored to client needs. Their approach demonstrates how individual empowerment can lead to collective success and significant enhancements in organizational performance.