Haim Chera

Haim Chera is Executive Vice President – Head of Retail of Vornado Realty Trust. Chera oversees the leasing activity for Vornado’s New York Street Retail Portfolio which includes over 2.8 million square feet in street retail space.

Prior to joining Vornado, Chera was a principal at Crown Acquisitions, a fourth-generation family owned investment business with deep roots in the New York Real Estate community. His primary focus was on high street retail in gateway cities.

Chera began his career with the Chera family’s third-generation retail clothing business, which enjoyed significant growth during his tenure. Since transitioning into the real estate business over 22 years ago, his responsibilities included acquisitions, leasing and development. His long-term, strong retail partnerships have helped him successfully redevelop underutilized properties into strong, stable assets. Among notable deals spearheaded by Chera are the acquisition and leasing of the retail at 666 Fifth Avenue, The Olympic Tower on 5th Avenue, and the retail shops at Wynn, Las Vegas. He was most recently involved in the ongoing acquisitions and repositioning of properties in the portfolio along 5th Avenue, 34th Street, in Soho as well as in Chicago, Miami, London, Las Vegas, and Toronto.

Chera’s deep retail roots offer a unique perspective and competitive advantage in maximizing value and creating unique alliances with his retail customers.

Chera attended Hofstra University and The University of Pennsylvania, and currently holds positions on the boards of various charitable community organizations throughout New York City.