Harry Balzer

The NPD Group has been tracking the eating patterns from a sample of the American population for nearly 30 years, covering both away-from-home eating habits with its CREST® service and in-home trends since 1980 with its National Eating Trends® service. Throughout this time, these services have evolved to become primary sources of consumer behavior data in the United States.

Harry Balzer, vice president of The NPD Group and recognized national expert on food and diet trends, has dedicated nearly three decades to monitoring the eating and drinking patterns of Americans. He authors The NPD Group’s Annual Report on Eating Patterns in America, now in its 22nd year, which serves as a crucial resource for food industry leaders to make informed business decisions and gain detailed market insights. Balzer's extensive research and profound understanding of market trends position him as a key figure for factual market information.

Balzer’s work has earned him accolades, including recognition from Self Magazine as one of the 25 people who have significantly influenced the way the nation eats, cooks, and thinks about food. He frequently appears on television programs such as "Today", "Good Morning America", and "CNN" as an expert commentator. His expertise is also featured in major publications including The Wall Street Journal, USA Today, The New York Times, Fortune, Forbes, Time, Newsweek, and various other business and trade publications. Balzer is a sought-after speaker at major food industry events like the National Restaurant Association Show and the International Home and Housewares Show, and at eminent academic institutions such as Northwestern University, Cornell University, and the University of Pittsburgh.

Harry Balzer holds a degree from Duquesne University and resides in Barrington, Illinois.

Speech Topics

How do food safety concerns, including mad cow disease and trans fat, affect food consumption?

How many Americans are dieting and what kind of diets are they on?

How often do Americans exercise? What are people’s attitudes about health and nutrition?

How often do people cook and what appliances are being used more or less often?

What and where are Americans eating – at home or away from home?

What’s happening in the restaurant industry?

Which foods are gaining or decreasing in popularity for each meal?