Heather Lutze

Heather Lutze is a best-selling author and expert in SEO, website optimization, and marketing. Specializing in a wide range of topics including Marketing, Social Media, Entrepreneurship, Education, Branding, Digital Marketing, and Technology/IT, she has authored notable books such as "Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing" and "The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing". Both works offer practical guides to enhancing online marketing strategies and optimizing search engine visibility, with "Thumbonomics" providing a detailed guide to social media marketing, incorporating real-life case studies.

Before establishing the Findability Group in 2000—a multimillion-dollar Denver SEM company designed to aid frustrated website owners—Lutze ran her own web design firm. This venture was inspired by her clients' difficulties in attracting traffic, which propelled her into mastering search engine visibility. Her foundational experience in internet marketing includes a significant role at Yahoo! Search Marketing, where she spent three years training advertisers in Paid Search techniques.

Lutze's speaking engagements are renowned for their clarity and accessibility, thanks to her engaging, "no-geek-speak" style that aims to demystify internet marketing for business owners. She has delivered keynotes at over 90 Vistage groups worldwide and has shared the stage at high-profile venues like Tony Robbins Business Mastery in Fiji and London. A sought-after speaker, Lutze frequently discusses topics such as SEO, SEM, and online marketing strategies. Her presentations, which include titles like "Marketing Espionage," "The Findability Formula," "Thumbonomics," and "Facebook Findability," are celebrated for providing actionable tips that help businesses enhance their online presence.

Additionally, Lutze is a seasoned presenter and workshop leader who effectively communicates simple steps to marketers of any level—from new entrepreneurs to corporate managers. Her engaging talks are designed to teach audiences the art of being found on the Internet and how to connect with customers at crucial points in their path to purchase. Her methods not only uncover the secrets of search marketing success for any business or industry but also ensure that the content is tailored to meet the specific needs of her audience, accommodating various internet marketing skill levels and time frames. All her engagements feature a free, customized website for the audience, which serves as a valuable resource for one year, linking attendees to all references, resources, and online tools mentioned during her presentations.