Henry Coutinho-Mason

Henry Coutinho-Mason is obsessed with answering the biggest question in business: "what will people want next?"

Coutinho-Mason is one of the world’s leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of Trend- Driven Innovation , which lays out a simple, accessible approach to anticipating customer expectations. It forms the basis of TrendWatching’s research, content & product that is used by 100,000 B2C professionals at hundreds of the world’s leading brands.

Coutinho-Mason’s latest book "The Future Normal: How We Will Live, Work, and Thrive In The Next Decade", is a handbook for visionaries featuring the thirty biggest ideas and instigators that will shape humanity’s next decade. It was launched at SXSW in March 2023.

As a speaker, Coutinho-Mason has given more than 100 inspiring and actionable keynotes & workshops in 30+ countries – with multiple repeat bookings from global leadership teams at J&J, Calvin Klein, Mastercard, the Tata Group, and many more. He is also a guest lecturer at HEC business school in Paris.

Based in London, his work with clients is on consumer trend & innovation strategy, typically around “The Future of X” (retail, work, digital, cities, travel, etc).

Coutinho-Mason has been quoted as a trend expert in The Guardian, the FT, HBR, AdMap, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC and Brazil's Globo News.

Fun fact: he was also included in GQ's Most Connected Men in Britain list for 2016.

As co-founder of 3Space, Coutinho-Mason is also an award-winning social entrepreneur. With its innovative solution to generating social value from empty commercial property, 3Space was commended in Fast Company's World Changing Ideas and won the European section of the FT/Citi Urban Ingenuity Awards.